Excellence in communications and service differentiate the successful.
The clerk not only knew nothing about customer service
but also
missed the opportunity to build relationships with her prospects.
My friend and I walked into an upscale boutique shoe store over the weekend. Sharon was definitely interested in finding the right pair of shoes. But she was frustrated that neither of us could find the price on any of the displayed pairs, so she said something to the clerk.
This was the perfect opportunity for the clerk to point out the hidden spot where the price tag was placed to help Sharon, her potential customer. A smile, friendliness and quick response were all that were required to increase Sharon’s enthusiasm for the shoes. Instead, the saleswoman barked at us, “All of our shoes are marked.”
In an instance were were to realize the clerk knew nothing about customer service or how to build relationships with prospects. Whether one sells in retail, as an entrepreneur, or high-end services in the corporate environment, customer service and building relationships are essential for earning a retuning and referring clientele.
The tone of voice and choice of words left me not wanting to do business. Sheer frustration led Sharon to pointedly ask to be shown where the tag was placed just to satisfy her curiosity. At that point it didn’t matter whether the shoes were of good value or not, we walked out the door.
When you change your mindset to prospective customer first, building the relationship and being helpful, your sales will soar. Most importantly, they will help you to achieve the Smooth Sale!
For More Insights: Visit Elinor’s Amazon Author Page
Communicate To Attract Interest
Click This Link to See All Four Smooth Sale Courses and Workbooks:
- Create the Smooth Sale (returning and referring)
- Inspired Quotes for Business and Life
- The Smooth Sale Get HIRED! Course and Workbook
- The Smooth Sale Course for Entrepreneurs and Salespeople
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