On the professional meter scale how do you rate?

Today I was invited with other business owners to visit with the Purchasing Staff of a prominent Silicon Valley company. The moment I walked in heads literally turned. Why?

Many thanks to Branding Guru and friend – Kristi Frlekin. While I knew to dress a couple of notches above the casual dress of the company, Kristi advised I dress to the hilt and demo my branding colors of purple and red. I wore a dressy purple jacket and carried my literature in red folders tucked away in a tailored briefcase. It was power dress all the way!

Others who were invited in were asked, “How many employees do you have?” “How long have you been in business?” In general, the questions asked of others also seeking contracts flattened their expectations. The questions indicated a diminished belief in their capabilities due to their lack of presenting a highly polished professional image. Many of these people are actually further advanced in their business careers.

On the other hand, I encountered none of those entry-stage type questions. Instead, I was given due consideration. I left knowing whether or not I actually secure business, I made a lasting and favorable impression. In fact, where it was stated they would not accept gifts of any kind, my book was gratefully taken and I was told it would be shared among management (Nice Girls DO Get The Sale: Relationship Building That Gets Results published by Sourcebooks).

When you have the mindset you will get business and take into account absolutely everything to portray a professional image, chances are you will greatly increase your success rate. Your image is part of your marketing message, branding, and leadership character. Communicating verbally and non-verbally are essential for others to take notice.

In this manner you attract prospects to your business and they more easily convert to clients, and you will close more sales. By attracting rather than pushing yourself on others, it becomes a very Smooth Sale!