Attract the Right Job or Clientele:
Three Ways A Conversion Funnel Can Make Or Break Your Business
The insights below are highly valuable upon discovering the three ways a conversion funnel can make or break your business. It helps businesses understand the path their customers take from discovery to conversion. A good one can help spot leaks in the funnel and can help the business come up with strategies to plug those leaks. A hastily constructed or incorrectly formatted funnel, however, can do more harm than good by missing mistakes or giving false reassurances about the strength of the funnel. The same principles appliy to the entire process of finding the best matched new job.
Many people will enter a conversion funnel, but only a few will make it out through the bottom.
Know The Elements of how the Basic Conversion Funnel Can Make or Break Your Business
The basic conversion funnel consists of four phases:
- Awareness
- Interest
- Desire
- Conversion
The first phase, awareness, is when the potential customer first becomes aware of your brand, service or product. This is the largest section – or top – of the funnel. The next level, interest, is where potential customers become interested in your brand. This section of the funnel is smaller because most people who become aware of your brand will not become interested in it. The next section tightens even more, where some of the people who are interested in your brand form a desire to purchase your product. In the next phase, conversion, just a few of the people who became aware of your product will take action and convert.
Simplify Your Conversion Funnel
As discussed in the article “Oops! – 5 Common Mistakes When Optimizing Your Conversion Funnel,” an overly complex website with too many entry points can lead to lost conversions. When websites are too complex, and potential buyers have to travel too far to get from awareness to conversion, the funnel spring leaks, and sales are lost unnecessarily.
Test All Changes
When you make any changes, no matter what section of the funnel it affects, always test before you implement. Whether you alter your payment system, your shopping cart, your Facebook ads, your paid tweets, your landing pages or simply a link in a social media post, always test it before it goes live. When a potential buyer clicks a broken link or lands on the wrong landing page, that person ceases to be a potential buyer. It’s essential to review all contributing factors as your conversion funnel can make or break your business.
A good conversion funnel will help you identify where you are losing potential customers and why.
Conversion funnels aren’t actually funnels. In a physical funnel, all of the liquid poured into the top will eventually make it out through the bottom. This is not the case with a conversion funnel. Most of the people who enter at the top will “leak” out before they make it to the bottom. But by building a strong conversion funnel, and understanding how the funnel can make or break your business, you can identify those leaks, leading to more conversions and more sales.
Andrew Lisa is a freelance business writer who covers social media and digital marketing.
Following the above suggestions will lead you to the Smooth Sale!
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
Advisorpedia Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.
BizCatalyst360 Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth
CatCat Build your future one skill at a time.
For Book Lovers Only For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.
GetCiara Make remote your unfair advantage.
Greg Jenkins Consulting LLC – Helping organizations realize the value of diversity to build inclusive, evolving high-performing cultures.
Growth Hackers – Helping businesses from all over the world grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention and sales.
Inclusion Allies Coalition “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.
Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.
Kred Connect with top rated influencers to learn from and grow your networks.
LinktoEXPERT “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.”
Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.
SalesPop! Purveyors of Prosperity; how to compete against yourself to excel in your career.
Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.
Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.
WebTalk is the one-stop platform Build your marketplace and grow social connections.
Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.
