Attract the Right Job or Clientele:
Why Stores Close and Lessons to Avoid
It was a great surprise but not a good one to learn why stores close and lessons to avoid. Macy’s made their announcement before many others followed in closing numerous stores. Years ago, it was the golden child of how a retail store should be run. Their customer service was highly admired. What happened?
The news declared that Macy’s got carried away with buying out other establishments. Unfortunately the expense of transforming the new into the Macy’s brand became unmanageable from the bottom line point of view. Consequently many jobs were lost. It is wise to examine their story to realize why stores close and lessons to avoid.
Consistency Is An Important Piece of Your Brand
My Story
Another aspect to stores closing is the advent of online retailers. Due to paying rent, retails stores need to add fees to products that may also appear online for less. Last week, “John” saw a pair of Jeans at Macy’s for $50 so he decided to look further.
Sears Online was selling the same make for $25. But John wanted to visit a Sears store to buy in person. The fee there for the same make was $68! Upon telling the clerk about the Sears website, the clerk verified the $25. He then matched the price. John was fortunate but the retailer would have difficulty if there were asked to continually match the price.
Deb’s Story
My friend Deb, wrote an open letter on LinkedIn regarding her experience with another well-known company. It was a horror story of her very poor customer experience. Adding insult to the injury of having purchased a non-functioning computer was the indifference encountered by employees.
Related Blog Story:
Your Story: Lessons to Avoid
The key to a successful business is to earn a loyal clientele. For this reason, it is very important to review the structure you currently have in place. Determine if anything has been overlooked or where improvements may be made after realizing the lessons to avoid.
- Are you striving to ensure the best possible customer experience?
- What is your policy regarding client complaints?
- If you have a team in place are you training them on your philosophy of business in addition to their specific assignments?
Be certain to have a six month meeting with your team or by yourself. The idea is to check that all aspects of business are performing up to par. In-between educate yourself on new trends and processes so that you may progress by knowing the lessons to avoid. Then teach those who assist you the best of what was learned.
Clients want to know they may count on the integrity and consistency of all you have to offer. When this is recognized. you may count on the luxury of a returning and referring clientele. Doing so provides you with the Smooth Sale!
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
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