Attract the Right Job or Clientele:  

Why Sales Fail – Improve Your Success Rate

The best sales teachers are the people who sell to you as you quickly notice ‘why sales fail.’ Most likely, you have dealt with awful experiences as well as excellent. A very good practice is to create a spreadsheet with two column headers: Good Sales Experiences and Bad Sales Experiences.

Underneath each header, list keywords or reasons the experience was either good or bad. Upon completing your list, you will see a profile emerge of what to avoid and what to potentially adapt to your style of selling. If you are a job-seeker the same communication principles apply for interviews.

Adapting the better sales techniques to your style will help grow both a satisfying career and a loyal clientele

Carefully review the following six tips regarding why sales fail – improve your success rate:

  1. Evident Self-interest is First

The sole focus on the sale and the money it will bring becomes a primary sales killer.

Prospective clientele easily pick up on the motive. They want to know you have their interests in mind first before they invest their money with you.

  1. Research upfront is missed

The prospective client quickly recognizes whether the salesperson is informed about the company, the team and/or the industry. Doing homework upfront is a first-step requirement for earning the sale.

  1. Too Much Talking:  A primary factor for why sales fail 

Your client-to-be is most interested in their goals and possible avenues to achieve their problems.   Those salespeople who enter a meeting to talk non-stop about how wonderful their products and services may be, lose out on insight needed to earn the sale. A much improved tactic is to ask questions.  Begin with asking why you were invited in and how it is believed you might be of assistance. Strive to get the entire picture upfront.

  1. Not Handling Objections Correctly

When Objections are made, many salespeople tend to become argumentative. Adding fuel to the fire, they make a simple misunderstanding the prospect’s fault. This then turns into a much bigger problem. A far better approach is to ask either, “Why do you believe that?” or “What has been your experience?” The answer provides understanding and insight on how to respond with a diplomatic tone.

  1. Excuses

Those about to invest in working with you expect timeliness for appointments and for delivery of services. Although unforeseen circumstances occur, excuses never work. Call well ahead of the expected arrival/delivery time to let it be known you will be late. Ask for permission to continue. Be certain to provide a new estimate that allows more than enough time for delivery.

  1. Lack of follow-up: Demonstrates you don’t care enough and is a main reason for why sales fail.

Requests are frequently made of salespeople that appear to be very time consuming and are ignored. It’s critical to follow-up on these requests. By going the extra mile you give indication that excellent customer service will be delivered after the sale.

As you progress through the sales cycle on a positive note, the best way to solidify the sale is to simply ask, “When would you like to get started?”

By incorporating the above suggestions into everyday conversations, you will move from needing to address ‘why sales fail’ to sales success!

Related Blog:

How Can We Apply Social Lessons to Business?

Following the above advice will lead you to the Smooth Sale!

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. https://amzn.to/39QiVZw HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. https://amzn.to/33LP2pv Visit Elinor Stutz' Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

               Be A Story-Teller

 

 

As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired. 

 

 


Today’s insights are provided to help you achieve the Smooth Sale!

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