I am absolutely in amazement how well this non-sales strategy works!
Friends have dubbed my new style “Heart Centered Selling”. Earlier in the week, I wrote about adapting this style to social media by posting your information for free on these sites. However, in the last two days, I have taken the concept to a more concentrated level.
As opportunities arrived in email seeking specialized speakers, I forwarded these to the people I know to be perfect matches. Within an hour these recipients expressed not only their appreciation but then asked me to speak at their events! Up until then, I had no idea they had upcoming conferences themselves. Many networking acquaintances and clients have become promotion-oriented partners.
Another part of my business plan is to invite questions regarding sales and the selling process. My benefit is being current on what my prospects and clients need. This is also a way to market to much larger audiences. By carefully answering their questions, it serves to further build our relationship as well as potential new business down the road from those I don’t yet know. This morning, a client from three years ago called to ask her questions. By the end of our conversation, not only did I provide answers in full, I also volunteered to send her a lead for speaking. At the same time, I shared what was on my mind and she offered me sound advice on her subject of expertise.
This process of doing good deeds or Heart Centered Selling works magic. Business development is not a concern any longer. If you are at all worried about finding new clients, you have nothing to lose by changing your mindset to helping others and will have everything to gain. Take the challenge – it doesn’t cost anything and you just might make new friends! Communicating you are open to helping others and the ease of doing business will lead you to a very Smooth Sale!
P.S. Yesterday, I was on a phone call with the representative for Airline AMB. This organization was begun by airline employees who saw the need for pulling their resources together to make air deliveries to areas hit by natural disaster. Airline AMB and Whispering Energy have combined forces to collect donations and deliver food and supplies to the survivors of Haiti. You may find more information by clicking the links, in particular – the button, “Haiti Earthquake Relief” – found on the right hand side of the Whispering Energy home page.
