Did you realize writing a blog is “SO last year?”
Such was the announcement in this morning’s newspaper according to polls taken from a variety of age groups. I began to contemplate this because I encourage others to write a blog for a variety of reasons mainly from an easy-way-to-go marketing-communications and potential sales standpoint.
I should first acknowledge the antiquity of writing a blog. It may be similar to writing a diary as people did years ago. However, the blog is a wonderful way of immediately capturing your insight very quickly and can easily morph into other venues for additional audiences:
1. Articles
2. MP3s
3. Workbooks
4. eBook
5. Book
Please know I am not suggesting you duplicate each model in its entirety. Instead, consider using one as a launching pad to tweak, embellish and expand upon for the next venue. This in itself is similar to being in a collaboration. If you work on one area – you have one audience. Should you use three models for communication – you then have six potential audiences due to the inherent combinations involved. As you add additional streams for attracting prospects and clients, your exposure will grow exponentially and so will your revenue.
Entrepreneurs tend to get into overwhelm thinking about implementing all of these suggestions. The idea is to take one baby step at a time – implement one. Soon you will realize that with only a little more effort you can adapt it to the next model. Soon you will see that being anxious is only a waste of energy. Instead set clear goals and know what you need to work on every single day. At the same time, continue to build relationships with everyone you encounter and you will be amazed by the results you see.
You will soon enjoy a very Smooth Sale!
P.S. If you would like more information of how to apply this concept in more detail and to social media, please consider the DETAILS of our next class Feb. 8, 6:00 p.m. PST
