Are you an artist – proud of your work but unable to ask for money?
Last night, we attended an art show in which our neighbor participated. Art of all types was on display and most was exquisite. But there was something missing.
We asked if there was a brochure containing the images of the art, item numbers and price. The answer was ‘no’ – an interested party must go through a more complex procedure.
On the positive side, the artists were friendly to all, answered questions and worked to build relationships. As far as marketing and communicating the price of their work, well that was lacking too.
On the way out of the exhibit, I said to our neighbor, “Sell a lot!” She of course laughed because that was at the heart of the matter and it appeared not much was selling for anyone. Her artist friends came over and asked me to repeat, “Sell a lot!” I then explained my business, Smooth Sale.
It was immediately evident, that although I hit a nerve with good cheer, they were uncomfortable with my exclamation. They are afraid to ask for money. To remain in business, you must ask – BUT – only after you are certain that your artwork is everything the prospect soon-to-be client desires. When you achieve this, you are exchanging values – product/service/wish list for money.
When you change your mindset to this way of thinking, the process literally becomes a very Smooth Sale!
