Achieve International Ranking Success
Guest Blog by Ivan Serrano
So you’ve taken your business worldwide—a major accomplishment for any business. It’s hard enough to reach the American consumer, so how can you reach an international audience? There are many cultures your message has to appeal to, and you will have to localize your website to fit the local culture. This can be tricky because obviously you can’t change your brand name to adapt to different cultures and languages. However, you may want to consider changing the domain name for each respective country. Consider employing a domain name generator for your convenience. In addition, you might want to get a local number as well so that you can be more visible in their community.
See Info Graphics Below
Note: If you are a job seeker wanting an adventure by working elsewhere, you will do well to consider implementing these ideas.
If your business has a presence in China, for example, the Chinese use the search engine Baidu instead of Google. It is also important to tailor your website and use SEO to rank on that site as well. The content of your website should also appeal to Chinese-speaking customers, so you’ll also have to communicate with your customers there as well. Knowing the Chinese consumer is paramount. The infographic below shows information on how to do business globally.
