Photo by Kaboompics from Pexels
Attract The Right Job Or Clientele:
How to Take Your Business Marketing Strategy to the Next Level
Note: Nick Rojas provides today’s guest Blog, ‘How to Take Your Business Marketing Strategy to the Next Level.’ The insights are essential for business growth and the precursor to successful sales.
Nick Rojas is a business consultant and journalist. You may find his work on Entrepreneur, and they describe his writing as, ‘Nick often discusses social media, marketing, and branding primarily for small and medium enterprises (SMEs).’
_______________________________________________________________________________________________________________
Take Your Business Marketing Strategy to the Next Level
Marketing your products and services is an essential aspect of running any business. And the internet has only made marketing even more important because of the many channels and techniques it makes available to connect with consumers. Today, more than ever, the marketing world can feel crowded with companies competing to engage with potential customers. The insights below reveal how to stand out from the crowd and build a recognizable brand.
Reach Customers in More Ways Than One
It is essential never to put all of your eggs in the same basket. It is worth having an online presence, even if your company does all its business at physical locations. Investing in billboards or direct mail printing for mail campaigns is still worth considering for entirely digital businesses. Having a marketing effort in different channels gives you two primary advantages. Firstly, you are expanding the scope of your marketing and allowing potential customers who wouldn’t have had the opportunity to learn about your brand. Secondly, you can find which channel of marketing benefits your business the most and can focus on further developing future campaigns for that method.
Develop a Strategic Plan
Many online marketing campaigns fail because they need more planning. When developing goals for a marketing campaign, they should be SMART, an acronym for specific, measurable, achievable, relevant, and time-bound. It will help you set ambitious goals to impact your business while keeping them actionable positively. These goals should also have associated time windows for them to be achievable. It could be quarterly, semi-annually, or annually. Consider all the resources you’ll need when making your marketing plan. It may include money, people, inventory in your shipping warehouse, data and information, and equipment.
Use a 60/20/20 Approach to Time Management
Rather than spending all your time handling a day’s tasks as they become apparent, you should take a strategic approach to time management. Spend the bulk of your day, roughly 60%, focusing on tasks you know will positively impact your business or tasks others cannot do. Marketing requires spending most of your daytime working on campaigns that have already proven their worth. Then, the remaining 40% of your time should be divided evenly between planning and strategizing. 20% of your time is spent on planning or preparing a schedule for the future of the business. The final 20% of your day is spent strategizing via evaluating how you can improve your business’s performance and operations.
Photo by Startup Stock Photos from Pexels
Site Optimization and Advanced SEO: Business Marketing Strategy to the Next Level
Search engine optimization, or SEO, is a digital marketing practice. It aims to increase traffic to your brand’s website by optimizing it to rank higher for organic searches. SEO allows potential customers to discover your website without paying for additional advertising space. You can design the structure and content of your website with a user-first approach. Creating a website that caters to your online target audience will make it easier to reach new customers and make their experience on your platform more enjoyable. In this way, SEO can help earn your new customers and also help you build loyalty with customers you already have.
Make Sure to Offer a Great Checkout Process Experience
Offering a smooth and simple checkout experience is crucial to any online business. Shoppers will abandon a cart full of products during checkout if it is not convenient enough. Digital payment trends show that online buyers often have differing payment preferences. They will likely become frustrated and abandon their cart if their preferred payment method is unavailable. Ensure your checkout process is as short as possible, offering customers many options to complete their purchases.
Be Mobile
Optimizing your campaign efforts and website for mobile device users is more critical now than ever. More and more people are beginning to interact with the internet while on the move. Online customers expect a business’s website to be responsive and designed for each device individually. Google has even begun valuing sites with a mobile-first approach. It means that websites optimized for mobile devices consistently rank higher in search results than websites built only for desktops.
In summary, the above suggestions will take your business marketing strategy to the next level and increase brand awareness plus sales.
______________________________________________________________________
Related Blog Stories:
Be A Story-Teller
“Believe, Become, Empower“
Related Blog Stories:
Sales Tips: Take Your Business Marketing Strategy to the Next Level
- Begin planning your strategy with the future in mind.
- Determine what you want others to know about you and remember about your business.
- As you plan your goals, capture insights to Tweet or include longer online postings.
- Ensure consistency in your messaging to build a reputable brand.
- Embrace one marketing avenue at a time to determine which works best.
- Confirm that all venues for marketing and branding are synchronous.
- Connect with people daily to encourage reciprocity and further build brand awareness.
- Continually research what you might add, delete, and refine from your business marketing plan.
- Take your business marketing strategy to the next level by combining the marketing and sales department efforts.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
Advisorpedia Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.
BizCatalyst360 Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth
CatCat Build your future one skill at a time.
For Book Lovers Only For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.
GetCiara Make remote your unfair advantage.
Greg Jenkins Consulting LLC – Helping organizations realize the value of diversity to build inclusive, evolving high-performing cultures.
Growth Hackers – Helping businesses from all over the world grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention and sales.
Inclusion Allies Coalition “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.
Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.
Kred Connect with top rated influencers to learn from and grow your networks.
LinktoEXPERT “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.”
Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.
SalesPop! Purveyors of Prosperity; how to compete against yourself to excel in your career.
Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.
Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.
WebTalk is the one-stop platform Build your marketplace and grow social connections.
Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.
