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How to Take Your Business Marketing Strategy to the Next Level

Note: Nick Rojas provides today’s guest Blog, ‘How to Take Your Business Marketing Strategy to the Next Level.’ The insights are essential for business growth and the precursor for successful sales.

Nick Rojas is a business consultant and journalist.  You may find his work on Entrepreneur, and they describe his writing as, ‘Nick often discusses social media, marketing, and branding primarily for small and medium enterprises (SMEs).’


Take Your Business Marketing Strategy to the Next Level

Marketing your products and services is an essential aspect of running any business. And the internet has only made marketing even more important because of the many channels and techniques it makes available to connect with consumers. Today more than ever, the marketing world can feel crowded with companies competing to engage with potential customers. The insights below reveal how to stand out from the crowd and build a recognizable brand.

Reach Customers in More Ways Than One

It is important never to put all of your eggs in the same basket. It is worth having an online presence, even if your company does all its business at physical locations. Investing in billboards or direct mail campaigns is still worth considering for entirely digital businesses. Having a marketing effort in different channels gives you two primary advantages. Firstly, you are expanding the scope of your marketing and allowing potential customers to learn about your brand who wouldn’t have had the opportunity to otherwise. Secondly, you can find which channel of marketing benefits your business the most and can focus on further developing future campaigns for that method.

Develop a Strategic Plan

Many online marketing campaigns fail because they suffer from a lack of planning. When developing goals for a marketing campaign, they should be SMART, an acronym for specific, measurable, achievable, relevant, and time-bound. It will help you set ambitious goals to positively impact your business while keeping them actionable. These goals should also have associated time windows for them to be achievable. It could be quarterly, semi-annually, or annually. Consider all the resources you’ll need when making your marketing plan. It may include money, people, inventory in your shipping warehouse, data and information, and equipment.

Use a 60/20/20 Approach to Time Management

Rather than spending all of your time handling a day’s tasks as they become apparent, you should take a strategic approach to time management. Spend the bulk of your day, roughly 60%, focusing on tasks you know for certain will positively impact your business or on tasks that others cannot do. Marketing requires spending most of your daytime working on campaigns that have already proven their worth. Then the remaining 40% of your time should be divided evenly between planning and strategizing. 20% of your time is for planning or preparing a schedule for the future of the business. The final 20% of your day spend strategizing via evaluation of how you can improve your business’s performance and operations.

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Site Optimization and Advanced SEO: Business Marketing Strategy to the Next Level

Search engine optimization, or SEO, is a digital marketing practice. It aims to increase traffic to your brand’s website by optimizing it to rank higher for organic searches. SEO allows more potential customers to discover your website without paying for additional advertising space. You can design the structure and content of your website with a user-first approach. Creating a website that caters to your online target audience will make it easier to reach new customers and make their experience on your platform more enjoyable. In this way, SEO can help earn your new customers and also help you build loyalty with customers you already have.

Make Sure to Offer a Great Checkout Process Experience

Offering a smooth and simple checkout experience is crucial to any online business. Shoppers will abandon a cart full of products during checkout if it is not convenient enough. Digital payment trends show that online buyers will often have differing preferences for payments. They are likely to become frustrated and abandon their cart if their preferred payment method is unavailable. Ensure that your checkout process is as short as possible and offers customers many options to complete their purchase.

Be Mobile

Optimizing your campaign efforts and website for mobile device users is more critical now than ever. More and more people are beginning to interact with the internet while on the move. Online customers expect a business’s website to be responsive and designed for each device individually. Google has even begun valuing sites with a mobile-first approach. It means that websites optimized for mobile devices consistently rank higher in search results than websites built only for desktops. 

In summary, the above suggestions will take your business marketing strategy to the next level and increase brand awareness plus sales.


For More Insights:  Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. Visit Elinor Stutz' Author Page on Amazon:

               Be A Story-Teller



As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and Evergreen book – among the classics; HIRED! Helped many to secure the job they desired. 




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Sales Tips: Take Your Business Marketing Strategy to the Next Level

  1. Begin planning your strategy with the future in mind.
  2. Determine what you want others to know about you and remember about your business.
  3. As you plan your goals, capture insights to Tweet or include longer online postings.
  4. Ensure consistency in your messaging to build a reputable brand.
  5. Embrace one marketing avenue at a time to determine which works best.
  6. Confirm that all venues for marketing and branding are synchronous.
  7. Connect with people daily to encourage reciprocity and further build brand awareness.
  8. Continually research what you might add, delete, and refine from your business marketing plan.
  9. Take your business marketing strategy to the next level by combining the marketing and sales department efforts.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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