Do you check your prospect’s time zone?
Every once in a while I receive a phone call in the wee hours of the morning asking if I would like to sign up for company services. To begin with, I am never in a good mood when awakened early, and the last thing I want to do is spend money with someone who is so thoughtless.
Prior to making any type of call, you should always first research the intended client website to sound credible. Next, figure out in which time zone your prospect resides so you may plan your calls accordingly. These guidelines are inclusive of a lead service or making cold calls yourself. If you do not do this upfront your percentage of interested parties will be remarkably low.
Cold calling is the business development and marketing methodologies of many large companies. Sheer numbers will produce clients.
However for entrepreneurs, it is far better to work on developing your business neighborhood and referrals. The warmer a prospect is, the more likely you will be to close the sale. Likewise, the warmer and more connected you make a prospect feel (as in building relationships), the greater the likelihood of a Smooth Sale!
I felt like recommending this morning’s caller read, “Nice Girls DO Get The Sale: Relationship Building That Gets Results”, published by Sourcebooks.
