Is your image Green?
As a speaker at the SGMP Conference in KY last week, I had the privilege to sit in on another speaker’s breakout session. A small part of her topic was becoming “Green”.
Recognizing the importance of the topic, I focused on her tips. It became clear to me that being Green is equivalent to the image you present through professional dress, website and collateral. Implementing simple green strategies is becoming an important part of your image.
Suggested Green Image Ideas:
1. Vendors – use recycled cloth bags for giveaways rather than paper
2. Business trade show hosts – eliminate table cloths to save water and find nicer reusable tables
3. SGMP offered free shuttle service from/to the airport for events to avoid multiples of private cars and taxis
4. Speakers – rather than multiples of handouts, offer to send electronically (this one is up for debate as some view it as a savings for the speaker vs. a genuine caring for the environment) Comments welcome!
Examine your business to determine a small change you might make in order to help our planet. While giving to society, it will also enhance your image. A by-product will be marketing you as having gone “Green”, and may well attract more prospects to your sales funnel, helping you to close more sales. Your future business will be a Smooth Sale!
