Do you “Mean what you say and say what you mean” per the Mad Hatter in Alice in Wonderland?
A client and I were just speaking about one frustrating aspect of networking at conferences. Many we encounter will say, “I am very interested in speaking with you. Please call me after the conference.”
These business owners will be serious and even provide the best date and time to reach them. You dutifully note their recommendation and follow-up on their terms. Yet they do not possess the professionalism to return the call or email.
What this group does not recognize is if they continually behave in this manner, their marketing messaging is counter-productive, and both their relationships and customer service principles are non-existent. Worse yet, their reputation, business development, conversion of prospects into clients, sales and revenue growth will all suffer. It’s no wonder the statistics for businesses going under are so dismal.
When business people change their mindset to say what they mean and mean what they say and following through accordingly, they will find clients and revenue streaming in and it will truly be a Smooth Sale!
