Attract the Right Job Or Clientele:

Prior to entrepreneurship, I saw competition in every regard, including my connections.  Becoming creative to secure sales and be at the top of the scoreboard was an exciting mind game.  I relished every challenge.  Frequently the female upset led to my next job interview. 

The practice of job interviews pointed the way to community service. 

Scroll down to hear my interview with Bill BanhamIceni Media, Inc. on the topic of, How to Use Sales Techniques to Sell Yourself On Interviews.  And see the collaborative piece about scaling business development, assembled by Introhive.

My Story About Connections

As an entrepreneur, being competitive does not work especially well.  Today, there is more of a team spirit in the corporate environment and departments are beginning to inter-mix.  

Marketing people taught me the better approach for both business and more adept at being professionally personal.  The new training taught me to amplify the work and success of others among my trusted connections.

Helping one another and amplifying our work increases recognition and reward.  With so many of us behind one another, not only are we consistent with sales and marketing, but many collaborative efforts including media opportunities come our way. We share live events, articles, blogs, interviews, and webinars that are among the many venues.  We also make appropriate referrals when the occasion arises. 

For additional insights on grooming connections, read a previous blog:

Do You Have A Core Group to Count On?

Amplifying the work of peers leads to opportunity and the status of influence

All of this encourages extra invitations from the media.  Two examples of outstanding media opportunities offered to showcase my insights are shared below. 

The first collaborative effort with eight other prominent leaders in their field is provided by Introhive.  It is an honor to be asked to contribute to the Introhive Playbook, “16 Ways to Scale Business Development”  Click the link to get your copy today. 

Dan Perry Brevet, PracticalCRM, Eric Fletcher, Lauren Clemmer, John M. Barrows and Mark Stimmons, leaders in business, provide excellent insights to help you grow business. 

Topics Include:
  • How to Win More New Business
  • How to Grow Existing Revenue Through Cross-Selling & Up-selling
  • How to Maintain and Strengthen Client Relationships
 My Second Story About Connections

Bill Banham shares his brief story about CPSA  and graciously asked to interview me.  

For as long as the occupation of sales has existed in Canada, the Canadian Professional Sales Association (CPSA) has been there to support and advance sales professionals with tools, training, and resources that accelerate their success. Over the years, we’ve transformed the sales industry, bringing in rigorous standards, ethical guidelines, and recognition programs that have professionalized sales and set the bar for excellence.

Today, CPSA continues to shape the future of sales with innovative, forward-thinking programs that advance the profession and support sales professionals at every stage in achieving their goals.

PODCAST: Sales Talent and Recruitment: How to Use Sales Techniques to Sell Yourself in Interviews

Are you looking for that ideal sales role? Ready to make a step up and work for a brand which represents your values and can meet your earning potential?

For those sales pros with a few years experience under their belts, there’s a great opportunity to utilise skills learned to prepare for, and master, interviews for sales positions.

In this CPSA podcast, we hear from top sales influencer, Elinor Stutz. Elinor offers her insights into how salespeople can achieve that perfect sales position.

As CEO of Smooth Sale, Elinor Stutz has always included community service as a part of her business plan. For years she has translated selling strategies as she spoke to many groups of grateful job-seekers.

“The interview is not about you” explains Elinor in her booked Hired, “It’s about how well you will solve the company’s problems and fit in with the company culture. This is the only way you will get a job you actually enjoy!”

Listen to the episode with Elinor Stutz as we investigate:

  • Top tips to help sales pros achieve the right mindset for successful interviewing
  • What should sales pros know from researching a potential employer
  • How long should that research take
  • How the interviewee can demonstrate the (sales) skills required for advancing a 2-way interview
  • How can successful sales candidates negotiate the compensation they deserve without risking losing the job to someone with fewer monetary expectations

About Our Host: Bill Banham

Bill Banham is a Marketing and Publishing professional based in Toronto. Bill is Founder of The HR Gazette and Iceni Marketing. Bill is also Co-Founder of the WorkingTech show and the InnovateWork event series. Bill hosts several CPSA podcast shows on topics including social selling and tech and sales strategy.

Listen to more CPSA podcasts here.

Enjoyed the show? Become a member of the Canadian Professional Sales Association to access 1000s of sales related articles, white papers, podcasts, videos, training materials, travel discounts and more at

SUMMARY: In this CPSA podcast, we hear from top sales influencer, Elinor Stutz. Elinor will offer her insights into how salespeople can achieve that perfect sales position. “The interview is not about you” explains Elinor in her booked Hired, “It’s about how well you will solve the company’s problems and fit in with the company culture. This is the only way you will get a job you actually enjoy!” 

Sales Tips About Grooming Connections
  1. Seek out peers who complement your work
  2. Verify each peer with whom you plan to collaborate shares your values and priorities
  3. Before getting started create a business development plan together 
  4. Agree on the types of people to be invited into your circle
  5. Establish rules and expectations for the group
  6. Encourage everyone to do their research on the latest tools and techniques 
  7. Continue to teach and update one another on the new
  8. Refer one another for business and media opportunities
  9. Publicize one another whenever possible
  10. Celebrate Success!

These tips are provided to help you achieve The Smooth Sale!

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. Visit Elinor Stutz' Author Page on Amazon:

               Be A Story-Teller



As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired. 



Today’s insights are provided to help you achieve the Smooth Sale!


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