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Attract The Right Job Or Clientele:

Note:  Today’s collaborative blog asks, ‘Do You Know Your Consumer’s Thoughts? 4 Non-Product Aspects That Affect Purchases.’ 

Whether you are in the professional field of corporate sales, are an entrepreneur, or own a retail business, understanding the client’s perspective first is essential for remaining in business and for retaining a job. The insights below for growth provide ideas you may have not yet considered.

No matter what industry you are in, there is one thing that all businesses have to do is to sell their products. The effort can be a difficult task when your customers don’t want to buy from you. Determining why this might be happening and working toward improvement is essential for any business looking to grow. When it comes down to it, knowing your consumer’s thoughts and feelings about your product will help increase sales and get more people on board with your mission.


Do You Know Your Consumer’s Thoughts?
4 Non-Product Aspects That Affect Purchases

  1. Brand Name

Great brands are so successful because they understand their consumers. They know what the consumer wants and how to deliver it to set them apart from other products on the market. So, when looking for new opportunities or developing marketing plans, it’s important to remember that the brand is just one facet of a consumer’s decision-making process.

     2. Overall Packaging

Packaging is one of the critical factors that affect consumers. Consumers care a lot about environmental and social responsibility, so companies need to be aware of these aspects when designing their packaging. In addition, creating your package with sustainability in mind means less pollution will occur because there are fewer materials needed for production, shipping, and disposal.

Packaging also affects your consumer’s thoughts about the product, which is why if you’re in retail, having a reputable retail packaging supplier is essential in influencing potential customers.  

Another thing to keep in mind with packaging is whether consumers choose one product over another. Therefore, you need to keep your packaging straightforward so customers can quickly identify it on a crowded shelf.

A less obvious way in which package design affects consumers is through colors. Colors can affect moods and emotions, so it’s worth considering the colors that represent happiness or sadness when designing packaging for food items. The most important thing to keep in mind with packaging design is what kind of impression you want to create.

     3. Your Reputation 

A company’s reputation plays a massive role in its success. From the type of products it makes to how it treats employees and serves customers, word-of-mouth can go a long way in public opinion. 

For example, if your employees feel like you don’t care about them, they will not do the best job. And if your customers have a bad experience or feel like you don’t care about them, then chances are they won’t be repeat buyers.

A good reputation can mean more money in the bank as people will want to interact and stay loyal because of how well-run your company is.

     4. Pricing

Price is a significant factor in consumer decisions that will either increase your customers or reduce them. Consumers will pay more for higher quality products or offer features that they consider essential to their needs. 

Setting prices at an appropriate level and ensuring customers can afford these prices are necessary when considering the price.


The end goal of your business is to maximize sales. You can do this by focusing on the product, but you must have a 360-degree view to understand and appeal to all angles of the customer experience. The way customers feel about their purchases affects how likely they’ll be to buy from you again.

For More Insights:
Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest

Unique artistic website design will attract more attention, retain viewers, and encourage additional sales.

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto,
“Believe, Become, Empower.
Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;
HIRED! Helped many to secure the job they desired.

Related Blog Stories:

Do You Create Client Loyalty with Outstanding Online Order Packaging?

4 Ways Personalization Affects B2B Lead Generation

Sales Tips: Do You Know Your Consumer’s Thoughts?

  1. Trust is the soul of sales and all else that you do.
  2. Own up to errors and apologize when a mistake affects others.
  3. Build confidence in yourself and grow good word of mouth.
  4. Ask clientele for feedback to improve your efforts.
  5. Keep an eye on your top competitors to determine if you are missing a strategy.
  6. Be consistent in all marketing and branding messages.
  7. Treat clientele so well that they become your salesforce in disguise by spreading the good word.
  8. Explore creative ways to further develop client loyalty.
  9. Treat your clientele as a gift.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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