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Attract The Right Job Or Clientele:

Do You Review Your Portfolio Regularly?

The question, do you review your portfolio regularly, does not only apply to financial holdings.  Business endeavors require a portfolio of products and services, whether entrepreneurial or corporate.  One’s knowledge base is also a piece of an individual’s portfolio.  Underlying the question is whether we are keeping up with the rapid advances of technology. The rapid advances are unlike any society has ever seen before.

Often, relentless issues will give reason to invent new services.  For example, hackers have complicated the lives of people and companies globally.  Therefore, cloud services are a necessity and are becoming an everyday service that most will utilize.  Robotic surgeries prove highly effective, while electric cars and solar panels are part of a typical conversation.  Another example is that of climate change being an instigator of continuing new developments.  Being in business or having a career and doing well, it is necessary to stay up to date on the news of all aspects of business, employment, and adapting personal matters, too. 

Similarly, hiring managers seek out candidates who are willing to earn their keep.  Accordingly, when job seekers raise questions on how the company adapts to the new technologies, it will demonstrate their underlying desire to learn and earn.  Upon receiving an answer, the candidate will have an underlying reason to continue with the interview process or seek work elsewhere.

My Story

As our society began to adapt to the Covid outbreak, I started listening more carefully to the news and how various businesses are adapting.  One example is that of reviewing all of the services Amazon provides today alongside their future possibilities.  A few other large organizations are copying their model with online shopping and delivery services—the switch they are making mirrors my thought always to keep an eye on your strongest competitor. 

While in the sales profession, I took the idea of keeping an eye on competitors to the next level.  In meetings, I would also ask the prospective client which other vendors are under consideration, followed by the question, ‘why?’  I wanted to know what each vendor potentially offered that the company I was representing did not and what we had in common.  Over time, there was a common thread of being considered for business as I began building my clientele.  I kept my eye on the three more prevalent competitors by reviewing their differentiators, innovative processes, plus their pros and cons for doing business.

The research I put in regarding the competitive environment let me know what was important to clients plus raised questions for me to ask—the extra time spent and desire to learn more about the client perspective first frequently earned the business.

It’s best to review the entire service a competitor provides and recognize which pieces of the full service are well-received by clientele.  Not everything works out 100% all the time, and adjustments are a forever process.  And sometimes, even the best in the field will have an ‘Achilles heel’ where one can focus on the differentiators to create a standout brand.  And by accepting the new technologies and figuring out how to adapt them to our offerings, we can grow in our business and career.

On the other hand, one successful entrepreneur or CEO will have the right experience to connect and collaborate with another for a more powerful outcome.  As we strive to climb the mountain in front of us, gives us more reason to continue the research, and never give up if one is motivated to reach their pinnacle.

For More Insights: Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest

Unique artistic website design will attract more attention, retain viewers, and encourage additional sales.

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, 
“Believe, Become, Empower.
Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;
HIRED! Helped many to secure the job they desired. 

Related Blog Stories:

Adaptation of the New Is Essential to Thrive
Revising Old and New Is the Winning Ticket!

Your Story: 
Do You Review Your Portfolio Regularly?

A portfolio is not limited to the people mid-way in their careers and beyond.  It can also pertain to students and their field of study plus interests.  It’s beneficial to reflect on these to determine a better way for moving forward.   Know where limitations reside, weak points that require strengthening, and strong points to enable your unique standout brand.  Upon making it a habit to review your portfolio regularly, the next move is to adjust the strategies to move forward as you deem necessary. 

Should you be considering an entrepreneurial endeavor or partnership, consider the following questions:

  • Is there a current need?
  • Will the service in mind be one to last far into the future?
  • Will a collaborative partner be beneficial?
  • Do you have the means necessary, or will investors or sponsors be of help?
  • How will you build your audience and keep it engaged?

The moment of reckoning arrives as you do build a solid clientele.  The differentiator is doing the same as you have always done to get to this point.  The better tactic is to review your portfolio regularly to ensure you leave business only on your terms and not those of someone else. As you progress, consider the trends that catch your interest and how you may adapt them to your offerings.  The strategy will keep you engaged for a long time, along with a loyal clientele.

Sales Tips:  Do You Review Your Portfolio Regularly?

  1. Consistently review your high and low points.
  2. Reflect on the lessons you learned from what hasn’t worked out well.
  3. Consider how you changed your habits and effort.
  4. Think about which new habits and efforts are working best today.
  5. Always be willing to change processes as times change.
  6. Consider why you believe something is working well.
  7. Attempt to duplicate strategies that do perform best.
  8. Research, observe and learn from competitors as well as partners.
  9. Be willing to review your portfolio regularly.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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