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Note: Our collaborative blog asks, ‘Do You Want E-commerce Strategies That Successful Entrepreneurs Use?
Many people seek a side hustle via an e-commerce store, but they need and want e-commerce strategies that successful entrepreneurs use. The insights below encompass many aspects of business development and will help grow your sales.
Getting a foot in the door in the e-commerce game is a challenge. You know that you want to make billions in sales, but you can’t figure out how. Unexpected roadblocks continually appear between where you are and where you would like to be in the future.
E-Commerce Strategies That Successful Entrepreneurs Use
E-commerce is a competitive game. Barriers to entry are low, so countless people are all piling in, trying to make a profit. What’s more, they’re taking up all the niches. So it is becoming harder and harder to find something unique.
Success, however, is possible, but it is dependent upon picking the right strategies.
But what are those strategies? That’s the million-dollar question, isn’t it?
Read on to learn more and discover which strategies you should be using to drive your e-commerce business forwards.
Remind Your Customers That You Offer Free Shipping
You don’t have to offer free shipping to your customers, but it is an excellent idea, psychologically speaking. That’s because you can tap into people’s fear of missing out (FOMO).
Think about it. When customers want to complete an order, they are much less likely to go through with the transaction if they know they have to pay the shipping on top of the listed price. It’s just not worth their time and energy.
But if they know that they have free shipping, you can constantly send them email reminders, telling them that they are only a click away from completing their purchases. Free shipping, therefore, is a tool that you can leverage to reduce cart abandonment rates.
Leverage Sold Out Products
For customers and businesses, nothing is more annoying than sold-out stock. As a company, you’d love to be able to sell whatever you can to your customers. But you can’t if you don’t have the items.
Sold-out stock discourages users, and many will leave your site immediately to find the items they want elsewhere. But you can use another strategy. Instead of simply listing something as “out of stock,” provide buttons that keep shoppers engaged.
For instance, why not include a button that says “show similar items?” This way, you can forward customers to products similar to the original and will still interest them.
Offer Guarantees At Checkout
If you’re starting a new e-commerce store, many close-to-purchase customers will worry that your brand can’t deliver on its promises. To relax their concerns, you’ll want to include some guarantee they can use to backtrack if products don’t turn out how they expect.
Whenever you present your customers with pricing information, always include your guarantee alongside. Also, have it at every stage of the checkout process, and remind customers again after they purchase the product to prevent returns.
Keep reminding them of your quality guarantee via email. And use dynamic text and animations so that you grab their attention.
Send Testimonials In Email
Sending testimonials in emails is an excellent way to help build trust in your e-commerce brand. Testimonials from existing customers are another superb way to provide your audience with “social proof.” If prospects see that their peers are benefiting from your services, they are much more likely to try your products and services for themselves.
Remember, testimonials in emails are probably the best way for young brands to demonstrate their quality. You probably won’t get any social proof via other means – such as relying on people visiting your website – because your numbers may initially be low. Focus on your email audience and leverage people who love your services to sell more products.
Convert Empty Carts
Many customers arrive at your site, get stuck on an error page, and then leave. But that’s a shame. It means that you’re missing out on people who might potentially buy from you.
To prevent this, you’ll want to use a custom e-commerce web design. Instead of leaving your homepage blank, get your developers to create code that allows you to display “empty cart” at the top of the screen whenever the customers’ cart is empty.
It sounds like such a simple addition to your website, but it can have a profound effect. It’s deeply psychological too. Customers don’t want to feel like their carts are empty. They don’t like the feeling of scarcity. They want to fill them up.
Convert To Subscriptions
Don’t rely on customers coming back to your small e-commerce store over and over again. It can happen, but it is rare.
Instead, automate the buying process. Offer customers the option of a rolling monthly subscription at a discount. Get them signed up long-term and protect your cash flow.
Whenever you offer a subscription, provide one-time and subscriber pricing data side by side. This way, they can see the tangible benefits of a subscription and are more likely to sign up.
If you can, try to avoid the exclusive terms such as “member” as these can put some customers off. Stick with the basics and call them “subscribers” in your welcome email once they buy the product. This way, they can feel like part of a club.
Keep The Promotional Emails Flowing
As people go throughout the week, their priorities change. On Monday, they convince themselves that they want a new pair of shoes. But by Wednesday, they change their mind.
Top e-commerce entrepreneurs recognize that they need to remain “top of mind.” They know that customers can change their focus regularly. Sending out promotional emails is, therefore, a great way to keep them on track.
Offer Discounts On Wishlists
Finally, you’ll want to offer discounts on items in people’s wish lists strategically. Remember, wish lists are powerful information-gathering facilities. They show you what people would like to buy, if only they had the money.
Often, all people need is a gentle nudge or incentive. Discounts of 5 and 10 percent can sometimes be sufficient to encourage them to part with their cash. Minor price cuts like this protect your margins and facilitate sales. This is one of the lesser known e-commerce strategies that successful entrepreneurs use.
As with any sale, to succeed with e-commerce, it is essential to be familiar with the customer mindset. Upon speaking to their needs, wants, and desires and deliver the value they expect, you will be more likely to build client trust and loyalty. Even better, you will become comfortable with the e-commerce strategies that successful entrepreneurs use.
For More Insights: Visit Elinor’s Amazon Author Page
- Create the Smooth Sale (returning and referring)
- Inspired Quotes for Business and Life
- The Smooth Sale Get HIRED! Course and Workbook
- The Smooth Sale Course for Entrepreneurs and Salespeople
Related Blog Stories:
- A Quick Guide to E-Commerce
- Your Roadmap to E-Commerce Success
- Do You Know How A Sales Funnel Will Help Your E-Commerce Business?
Sales Tips: E-Commerce Strategies That Successful Entrepreneurs Use
- Create an e-business store that you will enjoy developing.
- Review the strategies others use to apply the better to your website.
- Research pricing to consider where you will price your offerings.
- Consider which store sites you prefer and incorporate similar strategies.
- Continue to check for dead links to be sure everything is fresh and easy to use.
- Attend to complaints immediately and check for validity.
- Check your shopping cart to ensure it’s easy to use and up-to-date.
- Upon seeing repeat customers ask for testimonials and reviews, consider providing a future discount.
- Incorporate social media marketing and texting into your branding program without being too pushy.
- Celebrate Succes!
Today’s insights are provided to help you achieve the Smooth Sale!
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