Attract the Right Job Or Clientele:
Four Online Social Media Courses Every Marketer Should Take
Going back to school used to be a major commitment that required a serious investment in both time and money, and that could shake the very foundation of your schedule, social life, and career. Today, however, distance learning has brought online education into the mainstream. For many social marketing professionals, their school years may have been before the occupation even came into existence, and a few online courses could sharpen their current skills and introduce them to a brand-new arsenal of social marketing tools.
A few social media courses can equip you with an even stronger knowledge of an ever-changing industry.
If you’re a master of social media, your skills can take you far beyond the world of social marketing. The article “3 Career Options for People Who Master Social Media” points out that high-level social media pros can be great copywriters, managers of online communities, or social media managers. But whether you want to pursue your current course of marketing or break away to something new, online education can be your ticket to the ideal future – and you can get that ticket at some of the most prestigious colleges in the world without ever leaving home.
Harvard University: Social Media and Analytics
This course, offered by the most famous Ivy League university in the country, deals with the shift in power from the creator to the consumer that was brought on by social media. Students will learn through discussion, lectures, and case studies what the best social marketing tools are for their specific industry.
UCLA: Social Media Marketing
So you’re a social media marketer who knows it all, huh? Well, this online course from the University of California at Los Angeles promises to take you to the next level. A six-week intensive, course looks into new channels of advertising, marketing, and communication through the study of real-world examples.
San Francisco State University: Social Media Marketing
From SFSU’s College of Extended Learning, this course delves into both basic and advanced applications, while teaching students to integrate their new social-media skills with traditional marketing platforms. Learn Internet-wide techniques, as well as the all-important local social media skill set.
University of Florida: Social Media MAMC Specialization
This online course teaches new techniques for using social media as an advanced communication strategy. Learn how to creatively plan and design social-media initiatives and also how to track their impact.
A few courses online can give you an even better grasp of the ever-changing world of social media.
Online learning – like social media itself – used to be a niche industry, the value of which was marginalized by academics and experts. Today, both distance learning and social media are so mainstream that the most prestigious colleges in the country are combining the two. You’re already a marketing pro, but continuing education via social media courses can bring your career and income to new heights.
Andrew Lisa is a freelance social media marketing writer. You can follow him on Twitter.
Note: The suggestions by Lisa are excellent for both employees and entrepreneurs desiring to advance careers and businesses. Committing to continual education is key to obtaining the Smooth Sale!
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