Attract the Right Job or Clientele:

Some businesspeople disregard the importance of customer care. It is the attention to both the details and people that differentiates the successful.

My Story

It’s safe to say that everyone will routinely make a purchase. But most overlook the free sales training. Lessons from the transactions alert us to what we are to avoid.

Examples of Poor and Good Customer Care

1. The non-functioning link 
Numerous attempts to fix my link were fruitless. Customer service later admitted that the service is no longer available.

Improved Approach:
     A.  Notify consumers when a partnership ceases to exists
     B.  After 90 days stop notification that a service ended

2. The Blog Feed Stopped
My blog feed failed to distribute on two different sites. Customer care was worlds apart on helping to resolve the issue.

     A.  The first representative declared that the reason for dropping me was my inactivity for five months. Upon realizing this isn’t true; she gradually began to help.

     B.  The second supplier volunteered to look into the matter. My feed was first verified.  Next, a conversation was held with the technical team. Within 24 hours, my blog feed was working well and continues flawlessly today.

3. Transportation Reservation Postponed
It’s usually bothersome to put transportation on hold, and worse when a hefty fee is included. A private bus service offered that I select new seats when the time is right. Once the new selection was made, customer service called to let me know the early bus was canceled but I was being transferred to a mid-morning bus. The later bus is typically more expensive but was offered at the same price.

How you view customer care determines future business.

For added insights read “Are You Adding Value to Client Services?”

As you can tell from the above descriptions, customer service either seeks to lay blame or accept responsibility.  It is the second option that encourages a loyal clientele along with testimonials and referrals.


Your Story About Customer Care

Do you take into serious consideration the perspective of others?

The question applies to being a sales representative of a company or the CEO of an organization. The perception of you determines if loyalty will remain or if people will walk away. Therefore, be sure to get into the mindset of clientele by asking questions. Then be motivated to take appropriate action.

If you ignore issues, clientele will walk. The worst is when poor testimonials are provided online. Recognizing what clients view as troublesome, eliminates wasted time and provides the direct route for the fix.

Review past behaviors and acknowledge if you:

  • Check back after the sale to inquire about the level of satisfaction with a purchase
  • Offer to resolve issues immediately
  • After the fix, check in again to ensure you are on the right track.

Once your clientele sees that you care about them, they will reciprocate with loyalty, testimonials and referrals, and a full pipeline of possibilities.

Sales Tips for Customer Care
  1. Every meeting and every sale verbalize your appreciation
  2. Every month verify links and websites, and that messaging is correct
  3. Notify customers upfront of changes that will affect them
  4. Should you be the one to revise, eliminate extra fees
  5. Create, maintain and make obvious the value in your service
  6. Quickly respond to client concerns and questions
  7. Avoid laying blame for something not working correctly
  8. Reward clients who point out where improvement can be made
  9. Develop long-term relationships with everyone you encounter
  10. Celebrate Success!
These tips lead to The Smooth Sale! 


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