Attract the Right Job or Clientele:
How to Get Connected on LinkedIn
Guest Post by Andrew Lisa
There is a running joke that LinkedIn is Facebook, but with resumes. Yes, LinkedIn is, by definition, a social media site, but it is a professional resource first and foremost. Most successful businesses have Facebook and Twitter accounts that they use exclusively for marketing and networking their business, but no one would ever call Twitter and Facebook business platforms.
The point is, LinkedIn is in a category all by itself – especially if you consider the fact that absolutely no credible competitors come close to rivaling its place at the throne of the professional social media universe.
There is no right way to succeed on LinkedIn, but there are steps you can take to increase the payoff you get from investing the time and energy to fully utilize the platform.
For many people, LinkedIn is their resume, cover letter, portfolio and job board.
Understand – and Don’t Abuse – the Connections System
As discussed in the article “The Right Way To Connect On LinkedIn,” LinkedIn is hyper vigilant about the privacy of its members. Enabling people to network while guarding their information is a delicate dance for a social site to perform – and LinkedIn does it well.
LinkedIn protects its members by dividing them into first- second- and third-degree connections. When your buddy from work sends you a request, and you accept it, he becomes a first-degree connection. The woman who ran the human resources department at his last job, who knows him but not you, is a second-degree connection. A third-degree connection is a friend of a friend of a friend.
If you’re a young aspiring actor who just moved to Los Angeles, it is entirely possible that Steven Spielberg is one of your third-degree connections. It is also entirely possible that Steven Spielberg has no interest in talking to you. Ever.
Be Realistic and Pragmatic when Working Your Connections
When you send an invitation to connect to a second-degree connection, send a short note along with it. This will prove to them you’re a real person, it will give them some context, it will make them more likely to accept and it will position you as someone who understands online etiquette.
When you encounter a tantalizing third-degree connection, ask yourself if you would want to hear form you if you were that connection. Are your motives totally one-sided? Would the relationship be mutually beneficial? Does the young actor fresh out of film school really have something to offer that could interest Steven Spielberg? If the answer is no, which it definitely is, it would probably be better for the actor to aim a little lower and work the connections in between first.
The secret to success on LinkedIn is understanding how connections work – and approaching them delicately and deliberately.
Success on LinkedIn is all about the navigating the degrees of separation between you and the people you would like to know. Understanding how connections are made, how they are exploited and how they are missed is the key to success on LinkedIn, which is a lot more than just Facebook with resumes.
Following these guidelines will lead you to Smooth Sale!
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
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