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Attract the Right Job or Clientele:
How To Turn Poor Outcomes Into Business Growth
If there are two words worse than ‘business controversy,’ we haven’t heard them yet. Getting in the press for the wrong reasons does have the power to put brands on their knees, and not everyone gets up from that unfortunate position.
But what if we were to tell you that the first hint of controversy is no reason to let your company crumble? Do you happen to remember that saying ‘all press is good press’? While that isn’t entirely true in this situation, there are ways to turn a bad, controversy-filled day into a surprising sales boost. Our collaborative blog offers insights for ‘How to turn poor outcomes into business growth.’
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Turn Poor Outcomes Into Business Growth
First, Address the Elephant
While the ‘no comment’ way of operating used to be commonplace, any company dealing with controversy right now needs to address the elephant in the room before they can do anything else. Sharing a public apology is like hitting play when a controversy puts a pause on your sales. It says, I’m sorry, I messed up; I’ll do better next time, but don’t forget that I’m still here and very much ready for your orders.
Admittedly, not everyone will return, but some people will be willing to buy after an acknowledgment. The income from those sales could well tide you over while you embrace the next steps.
If there are two words worse than ‘business controversy,’ we haven’t heard them yet. Getting in the press for the wrong reasons does have the power to put brands on their knees, and not everyone gets up from that unfortunate position.
But what if we were to tell you that the first hint of controversy is no reason to let your company crumble? Do you happen to remember that saying ‘all press is good press’? While that isn’t entirely true in this situation, there are ways to turn a bad, controversy-filled day into a surprising sales boost.
Showcase Tenacity for Resolving Issues
Controversy might be bad news, but it also provides you with a chance to demonstrate your tenacity. Using your skills to turn controversies into positive ones will not only boost sales but could also influence others to promote your capabilities.
Examples of Turning Poor Outcomes into Desirable Results
Let’s examine this through the lens of one of the most significant widescale controversies in recent years – Samsung’s Galaxy Note debacle. When their phones failed, Samsung sent out replacements that did the same thing. Not only did the products look bad, but Samsung didn’t appear to be one of the brightest tech players in the game.
Now imagine if Samsung chose to work with a company like OEM Source to refurbish all recalled models to new, improved specs. In addition to ticking brand sustainability boxes, this move would’ve soon seen consumers reunited with phones that were even better, as well as saving Samsung significant money.
The difference between these two scenarios lies in envisioning the best possible outcome to strategize and create a program that customers will embrace. When controversy arises, it’s best to have a backup plan in mind to test, re-strategize, and implement to overcome the obstacles efficiently.
Lean into the Buzz
If all else fails, remember that the buzz around your brand will never be higher than when a controversy is brewing. By leaning into that with increased marketing efforts and new product development to engage with your audience soon after an official apology, you stand to capture sales from a far larger audience of unconcerned spectators than you might imagine.
Conclusion: How To Turn Poor Outcomes Into Business Growth
It’s common to stress over unexpected issues, particularly those that affect the bottom line. However, those willing to learn by researching the dysfunction and how to fix it are likely to revitalize the business. Often, our stressful situations can serve as mentorship for moving beyond the usual approach to becoming recognized as a leader.
For more Insights, visit Elinor’s Amazon Author Page
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Sales Tips: : How To Turn Poor Outcomes Into Business Growth
1. Commit to your long-term vision for accomplishment(s) and share details plus concerns with staff to remain on track and enjoy business success.
2. Always keep long term goals including those of your clientele in mind for the greater good and everyone to feel the ‘win.’
3. With client goals, priorities, and values in mind during every conversation, ask meaningful questions to include their concerns throughout each meeting.
4. Test specific new ideas, including location, and be willing to re-strategize approaches that no longer work.
5. Never underestimate anyone’s novel ideas; remember that each person and country operates differently.
6. Share favorite learning moments with staff, prospects, and current clients to improve client engagement.
7. Always seek out new ideas to improve staff engagement for business growth.
8. At the end of all communications, ask team members involved if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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