Looking for the Perfect Holiday Gift for Your Number-One Customer?
By Andrew Lisa
Most companies look forward to the holidays because of Black Friday and an opportunity to boost fourth-quarter earnings before the end of the fiscal year. But for the savviest business owners, the holidays offer a chance to reach out to their best customers and show them how much their business is appreciated. They’ve been loyal and contributed to your success – get them something good for the holiday.
The holidays present a fantastic opportunity to separate yourself from the other businesses in your customers’ lives.
Anything-of-the-Month Club
Even a good gift is forgotten reasonably quickly – unless it keeps on giving. No matter what their taste, style, or peculiarity, there is a monthly subscription gift that your best customer will love. From cookies to cosmetics, wine to razor blades, cheese to chocolate, subscription gifts reminds your customer how much you appreciate their business.
Gift Baskets
As discussed in the article “Gift Baskets Worth Giving: Introducing Manhattan Fruitier,” gift baskets don’t have to be the boring, predictable cop-out gift that they’ve turned into in so many cases. Like subscription packages, gift baskets can be unique, interesting, helpful, and awesome. Don’t settle for boring – you have options!
Streaming Video
Give your customer the gift of remarkable media – any time, anywhere. With a subscription to Netflix, Hulu Plus, HBO Go, or any of the many standalone streaming services, you give your customer an unlimited number of documentaries, movies, TV shows, podcasts, and more. It will set you back only about $8 a month, but you’ll be paid back in goodwill – and repeat business – every time they turn on the TV.
Gift cards are practical but unmemorable. Get something your best customers will enjoy.
An affordable gift can still be unique. Your best customer won’t be expecting it, but they’ll love it – and they’ll think of you as more than just a business owner. Lock in repeat business for life by splurging on the customers who make your profits possible.
Andrew Lisa is a freelance writer who covers small business management.
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