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Note:  Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’  While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign.

Complimentary to incorporating traditional marketing ideas is to approach business similarly on the sales side.  One idea that works well through time is to combine the latest technology with traditional etiquette and goodwill; doing so earns us the consideration we seek. It all works toward authentically building relationships with the business to follow.  By keeping up the good appearances and following up on our word, you have the recipe for earning a returning and referring clientele.


Traditional Marketing Ideas

To Always Include in Your Campaign

Using Brochures and Banners

Brochures refer to a small paper booklet that promotes or informs about a product. They usually get handed out on the street, in shops, and near entrances of businesses. This traditional marketing idea has been around for decades and still works well today.

Banners refer to large pieces of fabric with messages written on them intended to be hung from a ceiling or placed against a wall. Banners have been there since the beginning of time as another way companies market their products and services through traditional methods.

Today, banners can quickly get your business noticed by utilizing social media advertising channels and Sponsored Posts, such as Twitter Promoted Accounts/Tweets. There’s no need to invest thousands into printing old-fashioned banners when you can have a custom-designed one created for you at a fraction of the cost!

You can use banner advertising in a variety of ways, including:

  •         To promote an upcoming event or sale on your website via social media channels
  •         At trade shows where businesses display their products with banners featuring key selling points that set them apart from other brands

Additionally, these items are cost-effective. As mentioned, there is no need to print thousands of brochures or banners when you can have one designed for a fraction of the price that will get your business noticed just as efficiently. You can easily find a free brochure template on the internet to build upon your idea into a good campaign.

Print Advertising

Print Advertising is one of the more traditional methods for business promotion. Businesses often use print media to get their name out there and inform customers about their new products or services.

Printing has been around since ancient Egypt, but it remains an effective means for promoting your business even with technological advances. When utilizing Print Advertisements, it can be helpful to use different types, including Billboards, Newspaper ads. The possibilities are endless when printing advertisements, so take advantage.

Cold Pitching

Cold pitching refers to the practice of reaching out to a potential client that is not familiar with your business and has no existing relationship. While this can be intimidating, it allows you to reach new clients who may have otherwise never found out about your services. It also helps build relationships with other businesses in the area, so they will recommend your company when their current vendor leaves or ends service.

Keep the following possibility in mind:  As long as you remain friendly and professional plus provide apparent value in the conversation, on occasion, a long-held business relationship may end to test a new service such as yours. While you have phrasing in mind, it is always best to get the other person’s perspective first and then target their interests. You may well become their next supplier.

Referrals and Recommendations

Referrals and recommendations are powerful ways of getting people to your business. A referral can come from someone in person, over the phone, or even through email. It’s always best to follow up to ensure satisfaction with your product and service. Should something not live up to expectations, inquire how they see a fix. After improving, check for satisfaction. Most often, glowing words will come forth. Whenever you hear praise, ask if the person is willing to provide a referral and-or a testimonial. Frequently, the person on the other end will happily agree to the request.

It is essential that whatever you say in a conversation stays between the parties taking part.  Poor word of mouth can destroy a business. Assure customers upfront that all conversations between you are confidential, and seek their nod of approval.

Referrals involve new people holding a potential interest in doing business with an unfamiliar vendor who impresses the person they know well.  Recommendations are slightly different as they do not necessarily require interaction with someone.  We frequently make purchases of products and services without any help.  Whichever way we become familiar with the seller’s line and enjoy it, we are then in an excellent position to make an online or in-person recommendation for others to try it.


In conclusion, traditional marketing ideas can help you reach your audience with ease. These conventional methods are not only time-tested, but they will also allow you to target the people who would most benefit from your product or service. As a result, your campaign may be more successful than ever before!

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Sales Tips:  Traditional Marketing Ideas To Always Include in Your Campaign

  1. Before beginning a marketing campaign, recognize the interests of your audience.
  2. Become familiar with the vocabulary of your niche audience.
  3. Speak to needs, wants, and deep-down desires.
  4. Keep your vocabulary simple and easy to understand.
  5. Be open to questions and answer them promptly.
  6. Develop a personable brand and use that in your marketing campaign.
  7. Niceties never go out of style; use some traditional marketing ideas to always include in your campaign.
  8. During conversations, ask the other person what caught their attention to continue doing the same.
  9. Build relationships with those you meet in your quest for a returning and referring clientele.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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