Photo by Joshua Earle via Unsplash

Attract The Right Job Or Clientele: 

The community residents were excited to finally have a modest-sized but entertaining event available to them after a long period of solitude. Everyone was willing to pay for tickets to cover the cost of a piece of cake and two actors who orchestrated the performance.  

Many social conversations align with the process of making a sale.

Like the conversations that occur after a sale takes place, the attendees at the event gathered to discuss their perceived outcome.  Everyone agreed the evening was fun, the cake was tasty, and they were glad to be out of their solo routine. However, one ingredient went missing – and that ingredient is an Aha Moment for those who are sales-oriented.

Everyone asked the question, why was the price tag so high? The unanimous sentiment quickly followed the exasperation, ‘the value wasn’t there.’

Going down the ‘sinkhole for potential future sales,’ the extra insight in the conversation was, ‘Our neighboring community had a similar event, at the same cost, with dinner included!’ Exasperation came next; ‘what was our management team thinking?’

My Story

Upon my entry into the sales profession, and without training, there was only one way for me to proceed. I had no clue about what I was to sell or how to provide the offering. Therefore, I kept asking myself, ‘do clients want the business equipment we sell, or is this just a waste of my time?’

Being friendly got me in the door, and being respectful helped me navigate the varying offices. Once I was in front of the person in charge of buying, the question of ‘what do clients really want?’ loomed large over me.  

Accordingly, I asked each person, one by one, the following questions:

  1. You must be so busy; what caught your interest in making time to speak with me today?
  2. Can you share which other services you are considering?
  3. Which factors contribute to making your buying decisions?

Surprise, relief, and a big smile came over each individual’s face as they heard my questions asked of them. I was told no one ever asks; they only assume. The worst error is to ‘assume’ anything – although the sales mantra is ‘assume the sale.’ 

For me, that slogan is wrong entirely, and it became the gift that repeatedly assisted me. Because everyone learns to ‘assume,’ but not question, I stood out and developed a unique brand becoming known as a ‘breath of fresh air.’

While the above is admittedly an old story, the same is true today; the approach is Evergreen as questions asked with respect will never go out of style. Questions open the door for extra insights and value to enter the conversation. The better step before ending a meeting is to recap all answers and expectations from the person or people you meet.  

Answering the question, what do clients really want; they desire:

  • We do our best to address expectations 
  • All words are honest and with integrity 
  • We mirror the essence of professionalism 
  • We deliver upon all promises
  • We follow up to ensure all is good and continue developing the relationship for future business.

“Earning a returning and referring clientele is dependent upon delivering value in addition to being seen as a helpful resource and a friendly professional.

For More Insights:  Visit Elinor’s Amazon Author Page


“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. https://amzn.to/39QiVZw HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. https://amzn.to/33LP2pv Visit Elinor Stutz' Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

               Be A Story-Teller

 

 

 

 

 

 

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Related Blog Stories:

Your Story:  What Do Clients Really Want?

Are you aware of what your clients desire? The decline of a sale and decreasing revenue can often provide us with valuable insight for future strategies and procedures. Most people will sadly declare, ‘it’s of no use, and I quit!’ But that approach doesn’t help improve how we conduct ourselves or our business. If we quit what we enjoy most, then what do we do? The last question is a serious one to consider before making a potentially life-changing decision.

The better stance to take is to question ourselves, ‘what can I do to improve?’ and then ponder the possible solutions.

Answer these questions:

  • Do You follow up promptly?
  • Do You check in regularly to ensure everything is operating well?
  • Do You apologize for errors and learn from them?
  • Do You dedicate yourself to improvement and learning?
  • Do You inquire about additional client needs?

Striving to achieve success requires the willingness to change our habits, processes, and sometimes those we associate.  Doing any or all of the suggestions requires repeated self-reflection, honesty, and the motivation to continue improving oneself in addition to revising the plan(s).

Our reality is that our choices contribute to building our brand.  And our brand gives warning to prospective clients.  Therefore, self-reflection and willingness to improve are essential for digging one’s way out of a seeming sinkhole into the sunlight and beyond.  One helpful factor is to be passionate about your long-term vision and future achievements so that you may revise your goals to climb that eternal mountain.

“Believe you can, and you will!”

Sales Tips:  What Do Clients Really Want?

  1. A point of contact who listens fully to the current situation.
  2. A representative who hears the whole story but then asks questions for a deeper understanding.
  3. Another who takes notes to recall the details and verify that everything is understood correctly.
  4. The realization of the client’s welfare is first above the sale itself.
  5. A representative with whom they feel comfortable and will want to work together.
  6. A two-way conversation to share insights.
  7. Past experiences and future expectations are in the conversations.
  8. Prompt follow-up for additional requests.
  9. Value in the service and products they receive.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

RESOURCES FOR PERSONAL AND BUSINESS GROWTH: 

LinktoEXPERT  “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.” 

Kred  Connect with top rated influencers to learn from and grow your networks.

Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.

Inclusion Allies Coalition   “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.

Advisorpedia  Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.

BizCatalyst360  Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth

Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.

WebTalk is the one-stop platform Build your marketplace and grow social connections. 

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

SalesPop!   Purveyors of Prosperity; how to compete against yourself to excel in your career.

For Book Lovers Only   For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.   

CatCat Build your future one skill at a time.

GetCiara  Make remote your unfair advantage.

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