Do you embrace documentation?
I admit, I am not fond of documentation but at times it is an absolute necessity. For example, imagine you registered for a class and soon after, you experienced the following:
– no follow-up email confirming registration
– no mention of the need for $1 bills to pay for parking
– no mention that meals are included
– no mention to bring a pencil and a calculator
– no mention of where on campus the building might be
I was the victim of this terrible lack of communication as was the rest of the class. Due to the confusion, the class started a half an hour late. Making matters worse, the instructor scribbled on transparencies rather than presenting a more professional computerized program.
When you change your mindset to actually thinking of the person who registers for your service, you will immediately see a change in business development for the better. Your prospects will easily become clients and they will become your sales-force telling their friends about you.
Your actions are part of your marketing message and brand so make certain to be and do your best while in motion. Be the leader, build relationships and you will close more sales. They will be a Smooth Sale!
