Do you believe in magic?
That question was the title of a great song many years ago about the joy of meeting someone special. Today, I pose the question in regard to collaboration. It brings about magic for your business for a number of reasons.
If you read the S.F. Chronicle there is no way possible to miss a giant color ad by Macy’s and IZOD inviting the public to meet IndyCar driver Ryan Hunter-Reay and INDY500 legend Arie Luyendyk at the Union Square store (August 20 – for those who want to know).
I personally do not know these men but was struck by the Magic of their collaboration:
1. Macy’s, as all retailers, is having difficulty with low foot traffic – this event will draw huge crowds
2. The men remain in the limelight and draw attention to future races and opportunity
3. Sales will increase dramatically for both parties as well as bring in new audiences
4. With the right partners, collaboration can be a lot of fun!
Is there someone or a group of others with whom you might collaborate? When you change your mindset from doing it all yourself to being open to new possibility, you will experience the magic too.
Having experienced it first hand, both in corporate sales and as an entrepreneur, I can tell you business development becomes a breeze, and your marketing messages are improved upon to attract new audiences and more prospects. Your sales funnel easily fills making for many a Smooth Sale! In a word, it’s “Magic!” ”
