Are you participating in the new business model of Giving and Receiving?
While instructing clients on a webinar, I referred to the old tradition of collecting many business cards at in-person events and then having to face following-up with every single one. Making matters worse, many of the people who told you to follow-up, did not have the courtesy to tell you the truth such as “I’m not interested so please do not waste your time!”
The matter only deteriorates because businesspeople waste hours dreading the task of following-up. Their outcome is no business development, no follow-through and hence no sales. These people soon face an urgent need to find a new job. Just typing this bleak scenario zapped my energy!
Thank goodness for the new model: Social Online Media to the Rescue!
When Twitter and Facebook are utilized properly, amazing opportunity comes alive. If you haven’t experienced this phenomenon, then please try these 3 quick tips to see what happens for you (advice learned from WhisperingEnergy.com):
1. 80% of the time give sound snippets of advice for your clientele.
2. Only 20% of the time provide a link to your site. The “me, me, me” era is over.
3. Follow and be followed on Twitter with only those who match your ideal clientele or are complementary to what you do.
Even if you are a Real Estate Agent assigned to one zip code – some of the world wants to relocate to your area! Our neighborhood is now worldwide – make use of it. Thinking and communicating in these terms will establish your marketing practices and you will appear as the expert in your field.
Business development has been a Very Smooth Sale ever since I embraced these practices. Opportunities that were not previously available arise almost every day now. For example, my information appears on a motivational website in Australia; I’ve been found and asked to contribute to books of known authors; and speaking requests are sent my way.
Remember, those who give shall receive – this concept is very evident in today’s online social media world. It’s about attracting the right audience and enjoying the follow-up interaction. When you embrace this model, you will soon have many more prospects converting into clients. Build the relationships and you will close more sales and grow a dynamic business. Now you are able to truly enjoy the Smooth Sale!
