What is your subconscious telling you?
Any endeavor you undertake begins with the messages you allow to pass through your mind. This discussion was prompted by my friend and colleague, Kelly Watson of Wordwise Marketing. Marketing precedes sales and so it is vitally important you understand your mindset when it comes to telling everyone who you are.
In the early days, I found it difficult to talk about myself and what I bring to my clientele because I was taught not to talk about myself. However, when you operate a business, that must change. In fact the opposite is true – you must take the leadership stance by letting the world know who you are. You must succinctly and effectively express how you are different and why they will benefit using your services so that you will be viewed as an expert in your field. Of course, the benefits should address your prospects’ and clients’ needs – not yours!
According to Kelly, most small business owners have a written business plan to guide their efforts, but few take the time to create a written marketing plan. She advises to not underestimate its power. We both agree your marketing effort needs to be scheduled into your list of priorities and acted upon regularly.
Communicating who you are and what you bring to the table will distinguish you from your competition. This strategy serves to help with your business development and spread word of mouth among many. It also serves to attract new audiences. When your marketing plan is in tact and you work to build relationships with everyone you encounter, your sales will flow and best of all they will each be a Smooth Sale!
