This mindset sank once thriving companies such as Sun Microsystems, Memorex and potentially Palm.
The state of mind I’m speaking of is “complacency” and it certainly applies to entrepreneurship.
How did complacency affect these companies? Memorex is out of business; Sun is almost gone; and Palm lost most of its market-share to Apple Computer. Management at the top of each of these companies lost their long-term vision. You must always be thinking years ahead and working backwards to implement projects. They were so proud to be at the top of their game one point in time, they must have thought that would always be true, and failed to keep up with the changing times.
Similarly many entrepreneurs do not want to make the effort to educate themselves on social media or learn how to incorporate additional avenues into their practice to further advance their presence. As economies and centuries change so must your strategies and forms of communication. As you adapt new forms into your business, not only will you be in the forefront but you will be seen as a leader thereby attracting additional prospects and clients.
My words of advice is to silently contemplate and truthfully acknowledge where you wish to be in ten years. Once you admit to what you truly want, it’s easy to create projects and goals for getting there. The important piece is to routinely examine if your vision has changed, new developments in the marketplace have come about, and how you may best adapt.
Resetting goals, projects and vision is vital for remaining and thriving in business. A side benefit but important one is that your underlying marketing message is you are a very savvy business owner. This too will attract additional audiences.
As you implement these practices and build relationships with your clientele, business development will take off and you will experience the Smooth Sale!
