What Holds Most People Back
While at a conference, attendees spent a fair amount of money to learn and improve their current status as entrepreneurs. Hours were spent in session listening to the speakers. Nods of agreement could be seen that what was said made good sense and was valuable information.
BUT, upon having a separate conversation with several of the attendees, one by one, they shared that it was too much work to learn about marketing one’s services. Another wasn’t fond of getting into a personal conversation with her prospective clientele; she didn’t like asking and answering questions other than business related. Another thought online marketing didn’t apply to her brick and mortar store although she admitted that with today’s technology, many things are purchased on the internet.
The bottom line is, most people don’t want to make the extra effort to get out of their comfort zone to learn something new. The fact is, when one doesn’t make the effort, they fall further and further behind only to see sales dwindling. But when the effort is made to learn and implement the best as it applies to one’s business, then possibilities become limitless. The other side ot this is, when the effort is made, more people find you and offer to partner on projects which further extends your brand and your reach.
Being of the mindset to delve into new business development techniques is a requirement both for the job hunt and for business itself. It will help you survive the bad times and do well in the good times. Your business is, your effort will lead you to the Smooth Sale!
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
