Attract the Right Job or Clientele: Simplicity Will Simply Invite A Larger Clientele
Would you rather work with someone who complicates matters or who makes things easy? I’m willing to bet close to 98% of people would say “easy” is their favorite way.
If this is the case for you, either seeking work or new clients, then take a second glance at everything you do to make certain it is easy for others to work with you. Otherwise, you may be losing opportunities along the way.
This week a number of generous offers came my way that had me feeling unenthusiastic. Instead, I felt as if they should be declined. Why? The instructions to partake in a couple of the activities were difficult to comprehend let alone put into action.
Simplicity applies to avenues of business ranging from asking to talk on the phone all the way to presenting a proposal including many other options in the middle. Let’s take a look at a few examples:
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Phone Meeting
Anonymous: An email from an acquaintance asked, “Can you talk now?”
Me: No I’m in a meeting.
Anonymous: How about tomorrow at 1:00 p.m.?
Me: Delayed response until evening…Please select the preferred time out of the ones listed below.
Sales Strategy
Instead of contacting the person numerous times for an appointment, list the dates and times of your availability for the other party to easily select. This eliminates wasted time and the appointment is secured.
Interview Option
Instructions provided indicated that I select a date. But then further instruction became very complicated to the point where I ignored it all day. I’m still wondering if it is worth figuring it out or if I should email to request help. In either case this is another grand waste of my time.
Sales Strategy
Use simple vocabulary and sentence structure when instruction needs to be provided. If you admit upfront there are a lot of steps to be taken, then you might re-think what you are asking of your audience. You may be turning a lot of people away without knowing it.
Proposals
Provide three choices for your clientele each time you craft a proposal. The reason is we learn in 3’s and this makes it far easier for the prospective client to choose their better option. The first is to be under budget, the next at budget, and the third over budget with extras that will enhance what was discussed. Allow your client to select.
Agreements
Review your notes from the prior meetings before writing up an agreement. When you do compose the agreement, be certain to use some of the person’s own vocabulary to show you were listening. Then review all notes compared to the agreement to be certain you are 100% on target with the agreement.
Following these guidelines will make it easier for you to find the Smooth Sale!
Books For Sales Strategies:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
In Need of Inspirational Speaking, Sales Training, or Coaching: Contact Me
