Attract the Right Job Or Clientele:
The 3 Essential Ingredients for Launching a New Business
NOTE: Laurie Sluser, CEO, bizHUMM, provides todays guest blog, The 3 essential ingredients for launching a new business.
I have spent my entire adult life starting and managing new businesses. During that time, I have had the opportunity to meet hundreds of entrepreneurs in every imaginable field. Most recently, I was General Manager of a successful national software engineering firm for 15 years. I left in Fall of 2013 to launch my own business, bizhumm.com. It is dedicated to helping startups and existing small businesses grow and create success.
I have been asked by friends, colleagues and students alike, too many times to recount, what is the most important thing for a new businessperson to know before launching their dream?
______________
3 Essential Ingredients for Launching A New Business:
- Love and Passion for your idea
- Know your Product or Service
- Research – do your homework
Let me elaborate on each so you may consider incorporating upon launching a new business.
Love and Passion
It’s simple. You need to love what you do. This is a great gift of being an entrepreneur. Have a passion for your business and you will never feel like you’re working. It is not a guarantee of success, but it should be a requirement.
Know Your Product
Most entrepreneurs come up with an idea based on some experience they have had. You may have worked at a job for a few years and then come up with an idea that leverages that learning experience. Perhaps it relates to a hobby of yours that you have been involved with. In any case you must have a deep understanding of the product or service you wish to offer to your prospects and clients. If you don’t, then at the least you need to partner with someone who does.
Do Your Homework Before Launching A New Business
Rather than spending thousands of dollars on a new idea only to discover that people are not interested, or they are, but in some different version, test it. Create a focus group where you can receive valid feedback from people who ideally mirror your target audience. Offer your food to friends and family and strangers (yes don’t believe everything that your best friends tell you!). Describe your new website to a focus group. Share drawings of your product and get feedback. Ask questions that are relevant. What did you like the most? Is the pricing attractive? What would you improve? Would you buy this if it were available?
Well that’s a start. Check out our free book, How to Start a Business: The Ultimate Free Guide for more on successfully launching your business.
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Following Laurie Sluser’s advice will lead you to the Smooth Sale!
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Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
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