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Note:  Elaine Bennet provides today’s guest post, ‘Are You Generating Leads During the Holiday Season?’

 

 

 

 

 

Author bio: Elaine Bennett is a digital marketing specialist focused on helping startups and small businesses grow. She’s a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing.

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Every holiday is an opportunity to get some rest, reconnect with relatives and friends, and probably eat more than is recommended for you.

On the other hand, if you run a business, you know that it’s challenging to afford to close the whole place down for a few days. Unless, of course, you’ve been shrewd enough before the holiday season and ensured that your business grows during this time of the year.

As we all know, one consistent holiday trend is the growth in sales, so why wouldn’t you jump the wagon and benefit from this trend? Consider how you are generating leads during the holiday season.

People are in the “spending” mood and ready to splash more cash than usual. Perhaps they’re even prepared to experiment with products and services they haven’t used before. It seems like the right moment for you to make your offer available to more people, doesn’t it?

To help you make the most of the holiday season (especially this one, when a great majority of people will be staying at home), we’ve prepared the following tips on generating leads during this period.

Email Marketing With A Twist

If you are not using email marketing campaigns, you are wasting an opportunity to record a great ROI. But if you’re already active in this field, you should be aware that your communication with clients in this period should be slightly different.

Most companies send out holiday-themed emails, so you need to take it a step further if you want to stand out. Start by segmenting your customers to create better-targeted email propositions. Look at what your clients are shopping for and give them special offers based on the gathered data, i.e., previous purchases.

Another good idea is to give people ideas about gifts, such as “best gifts for the elderly,” and emphasize the urgency angle by offering time-limited offers. The verbiage will motivate people to subscribe or buy straight away. Doing so is the gateway to generating leads during the holiday season.

You could also launch an advent calendar, such as a countback to the holiday.  It will boost awareness of the brand. The daily messages don’t need to be promotional. Opt for informative ones instead, and make the messages as personal as possible. Personalization will improve the opportunities for generating leads and converting them immediately.

Find New Audiences

One of the fun and effective ways to build up brand awareness and lead generation is to sponsor a local event or organize your own. Consider a pop-up stall at a local holiday fair or a themed online contest.  Either could provide a new sales leads database to steer a new direction for your email and content marketing strategies.

You can’t expect an enormous number of leads generated in this way to stick with you, but you’ll instantly achieve something equally important – boosted brand awareness.

Installing a powerful conversion rate optimization tool on your website has a significant impact.  It will allow everyone visiting it to see notifications of recent leads and purchases. The software serves a purpose similar to those of a review.  It confirms the legitimacy of your offer. Ultimately, it will boost brand awareness and conversion rates.

You may not be able to see an immediate impact, but you’ll witness positive results over time.

Lead magnets

Your lead magnets are to include a holiday theme. Either create new content or readjusting the existing one. If your customers typically receive information about your offer’s benefits, relay how they can use the new one during the holidays.

Of course, it is not always possible. If you can’t adjust your lead magnets appropriately., try reusing the materials you used for lead generation.  You may include items such as checklists and ebooks. They can serve as complementary materials for holiday offers as well.

For example, you can reuse an ebook you already have and give it a holiday twist. Offer it as a “Xmas special 10% off and a Free Ebook”.

Local Inventory Ads

Consider using local inventory ads if you haven’t been using them already. These ads work particularly well if you’re trying to target last-minute shoppers. We all know many people are rushing to get last-minute gifts they previously forgot about during the holidays.

When creating these ads, base your product on your target audience. Target advertising requires research into what those people would be most likely to buy. Identify what kind of shopper is looking for the products or services you offer and tailor your local inventory ads to that image.

As you can see, the holiday season can be the time when you make more sales than ever. However, this won’t happen unless you start thinking about this window of opportunity early enough.

Your campaign should be well designed and target the right customers. They may or may not have already used your product or services. It is essential to target a wider audience at this time of year since people tend to experiment more with their purchases in the holiday season.

Make sure to use the holidays as an opportunity to change things up when it comes to marketing and inject some holiday spirit into your campaigns.

Your leads need to warm up, especially during the cold holiday season. Follow these tips to make the most out of the holiday shopping frenzy and give your business an end-of-the-year sales boost.

Consider using local inventory ads if you haven’t been using them already. These ads work particularly well if you’re trying to target last-minute shoppers. And during the holidays,we all know how many people are rushing to get last-minute gifts they previously forgot about.

When creating these ads, base your product on your target audience. This requires a research into what those people would be most likely to buy. Identify what kind of shopper is going to look for the products or services you offer and tailor your local inventory ads to that image.

As you can see, the holiday season can actually be the time when you make more sales than ever. However, this won’t happen unless you start thinking about this window of opportunity early enough.

Your campaign should be well designed and target the right customers, who may or may not have already used your product or services. It is especially important to try to target a wider audience at this time of year, since people tend to experiment more with their purchases in the holiday season.

Make sure to use the holidays as an opportunity to change things up when it comes to marketing and inject some holiday spirit into your campaigns.

Your leads need warming up, especially during the cold holiday season. Follow these tips to make the most out of the holiday shopping frenzy and give your business an end-of the year sales boost.

For More Insights: Visit Elinor’s Amazon Author Page

Related Blog Stories:
Sales Tips:  Are You Generating Leads During The Holiday Season?
  1. Monitor the number of new prospects contacting you
  2. Track the activity on your website via Google Analytics or another tool
  3. Determine the percentage of old traffic vs. new
  4. Monitor the amount of time spent on your site
  5. Verify if questions about new products and services are frequent due to communication
  6. Occasionally offer a poll to double check effectiveness of the verbiage
  7. Incorporate suggestions from clientele into your marketing strategy
  8. Monitor whether referrals and testimonials are on the rise
  9. Check that your marketing is effectively increasing sales.
  10. Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!

 

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