Do you sell value?

Selling value is one of the most important strategies for a lifelong clientele as well as receiving referrals and testimonials. If you sell too inexpensively, prospects will believe your services/products are not of high quality; if you sell at too high a level, you limit the number of potential new clients. However, when you are moderately priced and clearly state the value derived when others consider purchasing from you, your potential will increase dramatically.
We are currently traveling through the countryside of France prior to my speaking at an international convention in Paris. A few places were so expensive it was an insult to our intelligence for what they were offering while others were offering value beyond our expectations.
Likewise, when you operate a business contemplate where your competitors price their services versus yours. What makes your services unique, more desirable, better, or why will a client benefit from doing business with you?
When you can put your mindset and focus on offering value and expertly communicate the differences between you and your competition conveying the value you offer, you will put yourself in a leadership capacity. Your business development will take off. You will soon be attracting more sales and most importantly, enjoying the Smooth Sale!