Are you familiar with the “Power of 10”?
Let me first explain the concept. When you are a sole entrepreneur with a core business eg. sales training, you have one audience. Expanding with one product such as a book, you now have 3 audiences – sales training, a readership, and an overlapping audience of those who both read the book and then request your sales training program.
Now imagine having a combination of 10 products and services. The audience potential with all of the overlap amounts to 3,628,800. This number was calculated by multiplying 10 x 9 x 8 x 7 x 6 x 5 x 4 x 3 x 2 x 1.
As an entrepreneur, it is very important to understand this concept in all forms of possibility. We’ll look at three areas to give you the idea of how powerful this is for your business development and strengthening relationships you already have in place.
1. Establish a combination of 10+ products and services
2. Collaborate with 10 or more like-minded and complementary service oriented business people
3. Provide testimonials and referrals without being asked – unlimited
All of these activities will exponentially increase awareness of you and your business. Your number of prospects and clients will increase which in turn attracts far many more sales. Make certain everyone operates with the same rules and pays close attention to customer service while building relationships with everyone.
With a focused mindset on making certain all pieces are in place, you will soon experience the Smooth Sale!
