Can you believe the jazz band got me to thinking about attracting more business?
I was so grateful yesterday to be sitting in the Aqus Cafe, Petaluma CA listening to the jazz band and seeing our friend play the electric guitar. My mind began to drift while taking in the music.
Once again, I realized how lucky we were to have found such a wonderful community of warm, friendly people. We were invited to sit at a table by a couple we did not know. Introductions were quickly made. They indicated only one chair was to be saved for their good friend. It turned out, my husband bikes with their good friend, thereby connecting all of us.
Reflecting further, I admired the filled cafe. It’s a distance from downtown but the friendly nature of the owner and employees, good food, and programs always brings a full house. As for the fellows in the band – some are otherwise retired and the rest have secondary jobs to meet their bills. During their free time, they rehearse and perform to their hearts’ desires and their happiness shows. Their known music and demeanor always brings in a packed house. No wonder the band and the cafe partnered in yesterday’s event!
The performance reminded me of several noteworthy business tips:
1. Be friendly
2. Welcome your audience
3. Play to your heart’s desire
4. Build a raving fan club
5. Deliver beyond expectations
6. Build your brand
7. Show sincere appreciation
Most of the time, I indicate business development and sales are customer focused. But when it’s your turn to perform, all eyes are upon you. Your mindset must be focused on doing your utmost best while on stage.
Moreover, by thanking people personally to further build relationships, you will be on the path to spreading good word of mouth and attracting new audiences. Prospects will easily convert to clients. Communicating you care and leading others to success is a very strong marketing message that will help you sell more than ever and exponentially increase your clientele and revenue.
Be that guitarist or saxophonist; play to your heart’s desire – you will greatly enjoy the Smooth Sale!
Announcement:
Beginning January 11 at 6:00 p.m. PST, I will be offering 5 webinar classes designed to help you Attract More Clients and Build Your Business. The fee is $39 per webinar or $149 for all 5 classes – a savings of $46.
Registration is Required.
Please Visit: Smooth Sale Webinars
