Did you know to have different generations double-check your headlines on copy?
This came to my attention last night when a woman in her 30’s called to say her much older CEO and COO didn’t like her marketing headline but both failed to explain why. Yet her Manager, who is in her 40’s, did not understand the objection. Instead, she believed the headline was very clever as it tied into a very popular movie. I was called to clarify the situation.
Coming from the older generation, I can’t even bring myself to put those words on this blog because the phrase has a terrible connotation. We all laughed when I explained the “why”.
In case you do not have the time to check with another person every time you write or don’t have someone in your network willing to be candid, take the safe route and do not use slang or current “in” phrases in your marketing effort. Your messaging precedes sales and the last thing you want to do is offend any potential prospect. Everything you do should serve to help build relationships with all of your clientele.
You will attract much larger audiences and convert them to clients when you are either safe in your choices or take the extra time to check the generational gap. When your mindset is headed in this direction, business development will be easy and you will continue to enjoy the Smooth Sale!
