Do you scrutinize your bottom-line?
Last night a business coach, who teaches entrepreneurs almost everything they need to know about business, asked me to do a segment on marketing. I was provided with specific questions to answer. You may be wondering why me being my background is in sales.
However, when I became a sales trainer, it became evident that marketing skills are the first step to successful sales. And so I began devouring the associated materials to get my business up and running. The past couple of years, I also became very aware of my bottom line and here is what I most recently discovered and shared with the class:
1. If the service is free and it works – that should be #1 priority
2. Hold focus groups by offering trades to attendees to see what else you might include in your repertoire
3. Blogging is almost free, attracts another audience and may be expanded upon for additional products and services
4. Market research your audience(s) to get their profile in order to better deliver what they want and build relationships with them. This equals bringing in additional sales
5. Social media is free and fabulous for attracting an international audience; but the cost is time – guard it closely and hire help as needed
When you proceed from understanding the implication of each strategy you are about to undertake, you will be seen as a leader and an expert in your field. Why? Because others will see you successfully implementing new venues for income serving to speed up your business development. This in turn will bring you additional prospects and clients making you an even more successful entrepreneur.
In summary, watching your bottom line and using effective marketing strategies will provide you with a Smooth Sale!
P.S. For a low cost marketing strategy consider writing an e-book. Open House call (no fee) today at 2:00 p.m. PST.
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