Proverbs Apply to Business!
While the economy experiences its ups and downs, the expression, “Don’t put all of your eggs in one basket” holds very true for business. This is the time to try new services, create new products, find new associations, collaborate, partner, and jot down everything you can think of that “might” work better than what you have going on now.
Just as markets and commodities fluctuate, so do your prospects and steady clients. Your best defense against market fluctuation is to be well-diversified and have a strong foundation in place. The foundation begins with maintaining strong relationships with your current clientele, and then steadily building outward with new offerings to help and attract new audiences.
Tips for attracting more sales:
1. Prioritize new ideas in terms of ROI and appeal to you. Nothing is worthwhile pursuing if you aren’t going to enjoy it.
2. Create separate lists for your top 3 ideas based upon outcomes desired, potential downside, and steps required for implementation.
3. Re-prioritize as needed and begin working on your new plan of action.
Your focused mindset on continued reinvention is your marketing-communication that you are a leader and expert in your field. Old and new audiences will be watching, taking note and slowly but surely signing up for your new offerings. Business development turns to auto pilot by you taking deliberate action and communicating your activities to your intended clientele.
FYI: Would you like to be an author and have a far greater market reach? Writing a book and using social media to sell more copies may well be a brand new strategy for your consideration. We are offering the webinar series, “How to Write A Book and Sell More Copies” beginning June 16 for the low fee of $247. Click here for Details and Registration.
Putting your eggs in multiple baskets leads the way to a continued Smooth Sale!
