The Mayor called!
When I picked up the phone to hear the Mayor’s voice and personal request, my reply was,
“You are a wonderful role model!”
This probably is not a typical comment most politicians receive. Yesterday was the day our state voted. I was tied up all day with appointments and so it was on my calendar to vote just before the polls closed.
Our incumbent Mayor phoned the last hour of the polls being open and she followed Sales 101 perfectly by:
1. Thanking me for our support
2. Gently reminding me it was voting day
3. Having reviewed and checked her long list of supporters against the list of those who had not yet voted
4. Asking our plan to vote and then for our continued support
5. Thanking us once again for our patronage.
Our Mayor demonstrated followup, graciousness, building of relationships and asking for the sale. Her marketing-communication style and attention to detail continue to earn her repeat business, referrals and testimonials.
When you are of the mindset of focusing on your prospects and clients, entering their world first, and providing excellent customer care, your leadership skills become evident and you earn the Smooth Sale!
