Allow Everyone to Have A Voice
The most diplomatic and best business practice to employ is to allow everyone to be heard. Past experience in social settings alone, have proved disastrous when one person deems himself the leader and begins to pontificate. Other opinions are scoffed at so everyone soon learns to keep quiet. At the earliest opportunity, guests depart the boring occasion. This is the exact opposite of what job seekers want to see happen on interviews, or entrepreneurs want to develop in meetings.
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Be of the mindset to include in conversation everyone with whom you come into contact. Smiling is one of your best gate openers as is being friendly and wishing people a good day. While in meetings, you may be with the CEO, however, do your best to try to get opinions or at the very least consensus from other attendees. Doing this demonstrates your leadership capabilities. And given you are seen building community on the project, you build a trusted personal brand.
Use time wisely to efficiently speak to people by phone, via social media and video conferencing. But when you have the opportunity, meet in person. The in-person connection delivered with warm ambience is what will generate special bond that grows a returning and referring clientele. You will be headed for the Smooth Sale!
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press