The Best Business Development Tool
If you have ever felt frustrated by having lost a prospective client or a new job opportunity only to decide, “They are of no use”, this blog is for you. All is NOT lost.
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You distinguish yourself and your business from everyone else when you implement the following steps:
1. “If not now, then when?”
Sometimes people are seemingly interested but not quite ready. Rather than entirely dismissing the possibility, ask the question of when would be a good time to reconvene. Make note of the answer and mark it on your calendar.
2. Remain in touch.
No one else does, so your friendly follow-up showcases your personal brand, determination and willingness to put in the hard work prior to the sale. This begins the process of building the relationship and trust.
3. Use a variety of contact methods once per month
Handwritten notes, funny e-cards, occasional phone call, and meeting for coffee on a more personal level increase interest in you and your business.
It’s the friendly follow-up that makes all the difference. In particular, larger companies want to see you “earning” the business as it is an indication of the customer service to be provided after the sale. Should you be trying to get hired at a particular company, although the first position may not work out, it’s possible a second one will. By occasionally remaining in touch, a better suited position may open up – this has happened more than once.
Following these tips will lead you to the Smooth Sale!
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
