Client Shoes Deserve Polishing
We are taught that to understand another, we should do our best to stand in their shoes. This has become a neglected effort by most, and is a strategy that deserves to be polished. As a reminder, on initial contact, observe the person’s shoes and consider how they may be polished as you develop the conversation.
For example, have you ever had the unpleasant experience of being in front of a salesperson who wouldn’t stop talking, or who appeared to be “blowing smoke”?
[youtube]http://youtu.be/xYJmKrVc_Sw[/youtube]
For someone new in business, or about to go on an interview (job seekers are salespeople, too) think back to all of those unpleasant sales encounters. Promise yourself to do the exact opposite.
My personal example, as of yesterday, was trying to log in to one particular account without success. Upon calling customer service, they had no record of my information in spite of sending me monthly statements. I tried later in the day, as well as the next day to get help by phone, but the same response was heard. I finally researched online for the name and number of the CEO enabling me to send off a message that help was indeed needed.
If you have employees or part-time help responsible for communicating with others on your behalf, poor customer service destroys credibility, relationships and ultimately, future sales. Poor communication affects your own personal brand because employees should be trained to represent your values and priorities. Employees are precursors to how you run your business.
By taking care of your clientele, relationships for the long term are built. The entire idea is to build good word of mouth and have it blasted in your favor on social media. This becomes a part of your overall branding – business development program, and definitely encourages inquiries plus future sales.
In the end, polishing your clients’ shoes will lead you to the Smooth Sale!
Read Details: Brand New Video Coaching Program
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
