Shopping for a new car brings out the worst and the best in some salespeople.
The worst episode this past week was the salesman who was terrified of my intention to test-drive the car on the freeway. He suggested that instead I hand the wheel over to my husband. Livid might describe how I felt. His disregard for my ability to think added to my furor. Disagreement was loud and clear when it came to my suggestion of which route to take. Interestingly, he doesn’t live in our area and was not familiar with the cross streets yet he chose to argue with me. The conversation disintegrated from there.
You can bet I wouldn’t purchase a toothpick from that man let alone a car.
The next lot over was a true car salesperson gentleman. He treated my husband and I with equal respect, answered our questions and made appropriate suggestions. He was good natured about the fact his lot was the first we visited and that we needed to check out a couple of other models. Follow-up was in his arsenal too. Without being pushy, he left a very nice phone message and sent an email too. This is the technique I suggest just in case your prospect has a preferred way to communicate.
We did our diligence and I bet you can guess where we will return to buy a car!
After reading this consider how you treat your clientele both intended and current. Is there any way you might improve customer service? Has it been a while since you checkrd in with certain clients? Keeping in touch via a variety of methods and always making yourself available to answer questions will put you on the wave of the Smooth Sale!
Read Addtional Strategies and Techniques:
INSPIRED Business A New Vision for Building Business and Communities, Motivational Press
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
