Do you encourage a returning clientele?
Going the extra mile will encourage your clients to return for more. Many businesspeople will think they do this but in fact they do not.
For example, the restaurant where we visited last night for the first time could have done better. Upon being asked for a glass of water, the waiter returned to our table with water that contained more chlorine than a typical swimming pool. It was ghastly!
What could the restaurant do differently without incurring a big expense? Water filtration systems come in all sizes and levels of monetary obligation. A system may be chosen to fit any budget. An extra step could be taken to add lemon, lime or cucumber slices for increased flavor and to draw approval from their clientele. Service does not need to be expensive but it does need to be thoughtful.
Consider what you might do to improve your service and attract continued business from your current clientele. By going the extra step, not only will your prospects and clients return but they will communicate personalized marketing messages to their friends and associates about you. Their actions will further help you to develop business, build relationships and increase your sales. All change begins with one step and one client at a time. Focus on your ideal clientele for understanding of what they want.
When you turn your mindset to improvement, you will be amazed by what you can accomplish. Your leadership for taking the initiative for change will attract more business and you will close more sales. Equally important, they will be a Smooth Sale!
