What do performers and entrepreneurs have in common?
Shakespeare expressed it best, “All the world is a stage and each must play his part.”
Last night we attended an Open Mic night to hear performers of all types and all ages. Some were barely okay, others good and a few were brilliant. The one trait they all had in common was the willingness to overcome their fear to get on stage to perform in front of strangers. Most shared it was a huge hurdle to overcome but gradually they were able to change their mindset to looking at opportunity ahead to begin attracting new markets.
When we conduct our business, in essence, it is a performance. We are judged on our delivery. Improvement comes from trying new venues which many of us find scary. But once we find our way to clear the hurdle, we are able to communicate with larger and wider audiences. When others recognize our achievements they perceive us as leaders and experts in our field encouraging them to become our prospects.
The process of business development is always the same; first you attract and then you must build relationships with your prospects to convert them into clients. Adding the element of outstanding customer service, they will help spread the word of how good you truly are. When you perform well, your business becomes a Smooth Sale!
