What do Rick Nelson’s song, “Garden Party” and your business have in common?
Yesterday, I attended a garden wedding “to see my old friends.” It was a lovely setting at a winery on a hilltop. I have not seen many of these people in possibly 6 or 7 years. So the reality is, they were not close friends but people who shared the same community as home. Our other connection is the parents of the bride.
Where this fits into your business is that many of these people frequently boasted of their fame and fortune but now have no idea of how to spend their time. Yesterday, they could not help but notice the happiness on my face and asked the how and why questions. After mentioning the success of my book, “Nice Girls DO Get The Sale: Relationship Building That Gets Results” I said something that for the first time ever caught their attention:
“When you find your true purpose, you enjoy life to the fullest.”
For people who always have all of the answers, they were speechless. They were not certain of this particular how and why. But for you entrepreneurs working passionately on your business, you know precisely what I mean!
Rather than boasting, successful entrepreneurs spend time building relationships with prospects and community at large, lending a helping hand. We take a leadership role in helping to solve problems thus turning those people into clients. We communicate or market that it’s about others not about ourselves and when that mindset shifts, we close more sales and enjoy each as a Smooth Sale!
