Do you approach your business as an artist?
As I was becoming familiar with alternative healthcare practitioners, it became obvious they each approach their business as if it were their artwork. And it became clear that this is an important ingredient for attracting and retaining clients as well as building your referral base.
Tips to artfully grow your business:
1. Demonstrate you are available to help
2. Know that monetary reward comes second
3. Listen well
4. Avoid glossing over uncomfortable statements
5. Ask insightful questions open-ended first, pinpointed second
6. Determine if loopholes exist preventing solutions
7. Ask if closing the loophole will be of interest (avoid telling)
8. Share short human interest stories of how you helped other clients
9. Explain in layman’s terms why your strategies will work
10. Build confidence and trust in you by being genuine and sincere
11. Recognize your artwork is for a specific clientele; become known to them as the expert
When your mindset is focused on practicing your business as an art or craft, your prospects and clients will notice. Your marketing message is you are the expert and you take your profession seriously. Communicating in this style will attract new audiences and put your in a leadership position for your niche. You will be working toward spreading the good word of mouth about you and your business.
Being the artist makes business development far easier. And when you add the ease of doing business into your customer service policies and work always to build relationships, you will close more sales. Your sales promise to be a Smooth Sale!
