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Attract The Right Job Or Clientele: 

It was always curious as to why management from the top down does not treat employees as clients. Consider the fact that although employees receive a salary versus clients who pay the company, the business is highly dependent upon both components; that of employees and clients!

The topic arises as the news is non-stop, providing statistics about high employee turnover and the difficulties with finding people who want to work in the office as most opt for remote work. Upon asking one person new to management how he adapts to creating a desirable work environment with the hybrid workplace, his answer prompts today’s blog title and insights.

My Story

The theme for the Smooth Sale implies earning a returning and referring clientele. Top sales producers focus on the one word, ‘earn.’ Attempting to talk someone into a sale or convince them there will never be a better time to purchase typically does not play out well over the long term.  

The sales profession is a demanding occupation that requires continuity with finding new prospective clients and providing excellent customer service for the unforeseeable future. The sales funnel symbolizes the many prospects one needs to approach to find the better fit and then groom that connection into a loyal client. Imagine doing the same for employees – what status do you believe corporate, retail, and small businesses will enjoy should they employ similar strategies and treat employees as clients?

Upon asking, the manager his perspective on retaining employees, it was apparent he is new to management.  He readily admitted the need to figure out how to manage employees given the little training behind him. Plus, there is little training ahead; he is put in charge of figuring out the better route. However, he uses one excellent strategy. First, he recalled the likable and unlikable actions of previous managers with whom he worked. Concentrating on the better approaches, he now implements the more favorable.  

The notable manager-employee communication strategies that stand out are:

  1. Engaging each employee in a professionally personal conversation for a few minutes before the business portion begins.
  2. Setting goals together upfront and monitoring advancements as time moves forward. 
  3. Each team member receives an inquiry of their perspective on improving performance first and then agrees on the better approaches.

Essentially, the three steps mirror the sales cycle, whereby step three relates to the successful negotiation for a desirable outcome. 

The tipping point may be the manager’s relaxing style that encourages candid conversation and laughter.  Another person let me know that he was impressed by the number of laughs he overheard and wishes that more managers will adopt the goal to assist rather than lay blame.

The essential bottom line for businesses wanting to do well is to leave blame behind. 

The better and more fruitful approach is to teach management both sales skills and diplomacy and then encourage their assistance for situations that matter.  Teamwork is the differentiator for salespeople adequately servicing their clientele and employers working with their employees.

For More Insights:  Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. Visit Elinor Stutz' Author Page on Amazon:

               Be A Story-Teller



As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired. 



Related Blog Stories:

What Does Teamwork Mean to You?

Tips To Help You Manage a Remote Team Successfully

Your Story:  Do You Treat Employees As Clients?  

Reflection on the past to improve the future helps enormously.

The ideal workplace will include:

  • Listening to diverse thinking
  • They seek a solution that satisfies most or all employees
  • Setting goals for the company, management, and employees
  • Following up with employees as if they are clients of the company
  • Rewarding employees who contribute generously to correlate with a returning client.

Working with management is a collaborative effort that can ease into a negotiation when communications remain professional.  When management takes the stance of, ‘you will do it my way,’ it never plays out well. The only change one will see will be that of employees leaving with the need to re-hire.

Upon hearing management relay honest feedback can be difficult and a test of one’s composure. However, by keeping an open mind and weighing possibilities, it’s possible to advance a career by implementing some advice.

When a vital issue arises, it is essential to speak up for maintaining integrity and value. But it’s good to listen to all input and feedback for everyday work before stating your perspective. Always strive to look for a middle-ground for finding an agreement. 

The breaking point is when demands are unreasonable and non-negotiable. Should the latter occur, it may be time to seek a new opportunity. One cautionary note: before you seek work, revisit all that transpired in the past; the good, bad, and indifferent. Realize the lessons you learned and what you want to improve via the next employer.  

Last but at the top of the list is to visualize the career you desire. 

Research the qualities and skills of those who do well. Reflect on your experiences to capture similar qualities you may already have to offer and those for which you have the ambition to learn. Create a story or two about how you are a quick learner and can adapt to what is needed, and then provide a two-minute story about the experience(s) that initially comes to mind for when the time is right to share. 

Whatever we may desire in the future requires skillful communication. Sales training can help move a conversation from beginning to end with more ease and potentially a better finish. A public speaking class will assist in those skills, plus help build confidence.

Sales Tips:  Do You Treat Employees As Clients?  

  1. Managers will do well to realize that employees contribute to their paychecks.
  2. Treat those who report to you well to enjoy your job and possible bonuses.
  3. Work to help team members do the best job possible, as if you have skin in the game.
  4. Create a trustworthy team environment where everyone feels safe to share their ideas.
  5. As the manager, ask your team for feedback so that it is a circular effort for improvement.
  6. Encourage all ideas for discussion and create the feeling of a secure and inclusive work environment.
  7. Begin meetings by asking for something good that happened in the past few days.
  8. Mid-way through meetings, ask for difficulties encountered and suggestions from team members for resolving the issue.
  9. Treat employees as clients to earn trust and loyalty.
  10. Celebrate Success!


Today’s insights are provided to help you achieve the Smooth Sale!


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